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A Cruelty Free Drugstore Mascara That Rocks!

Milani mascara 2012


Have I found the best cruelty free mascara? Milani is a great cruelty free alternative to animal-testers like Maybelline, Cover Girl and Rimmel. They have great products at very reasonable prices. I got a chance to try their new cruelty free mascaras and I think these are just as good if not better than the higher-priced department store brands. They are both light formulas, so you don’t feel like your eyelids are weighed down. They don’t clump and they look natural.

Milani Runway Lashes
Milani Runway Lashes

RUNWAY LASHES Instant Volume Mascara (SRP $4.99) the classic shaped, soft bristle brush gives instant volume, length & curl. The formula is long-lasting, smear-proof and does not clump. Paraben-free. Available in 1 shade (black). Only available at select Walmart stores. This one seemed slightly more dramatic and fuller than the other.

Milani Total Lash Cover Mascara
Milani Total Lash Cover

TOTAL LASH COVER MASCARA with 3 Zone Brush (SRP $4.99) provides multi-performance coverage. Split into 3 zones the brush defines, builds, and curls lashes. This long-lasting, non-clumping formula feels comfortable for all day wear. Available in 1 shade (black). Only available at select Walmart stores. This one has a 3-way brush that you can use to define, build and curl. This one curled better than the Runway Lashes did.

Milani mascara review
Milani Mascara

I would also like to point out my amazing eyebrows, courtesy of Victoria at Anastasia Beverly Hills. I stopped by after a client meeting and I really needed to get them done, so I said what the heck! $45 for an eyebrow wax might seem steep but I feel like a different person when I have great, clean brows and cheap places always fall short. They also tell you what you’ve been plucking too much (or in my case plucking and trimming), and they add brow pencil and a highlight so you walk out looking great. If you look at my brows in my default pic below, you can see that they were too rounded at that time – and too far apart. I’ve already promised Victoria I won’t trim or pluck until I see her again next month!

My Beauty Bunny Jen

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You can see my regularly updated list of cruelty free brands here!

About chiefbunny

Jen Mathews is the Chief Bunny and social media maestro for My Beauty Bunny. She is also the President of Top Tier Media, a social media agency for beauty, fashion, health and lifestyle brands.

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  1. The length the mascaras gave your lashes looks awesome! I will definitely be on the lookout for these πŸ™‚ Thanks for sharing!
    My recent post E.L.F. Flawless Eyeshadows: Golden Goddess, Tantalizing Taupe

  2. Hope one of my Walmarts have this…will be on the lookout!

  3. Gorgeous. Unfortunately, I don't live near a Walmart (imagine that!), so I stick to Almay and Revlon, also both cruelty-free and drugstore-priced!

  4. Are either formulas vegan?

  5. PrettyGossip.com

    Thanks for the great review. I'll have to check these out. πŸ™‚ xo
    My recent post HauteLook $75 Giftcard Giveaway!~

  6. I'm going to have to find this mascara and try it to see if I can wear it!

  7. They are veg, but I’m not sure if they are vegan or not.

  8. HOLY AMAZING LASHES!!!!! I'm pretty impressed!!!

  9. actually, the first thing I noticed in your picture was your AMAZING brows. I am SO jealous! great review! I will have to give it a go. thanks!

  10. Thanks! I never have brows this awesome. Anastasia is the place to go!

  11. I had no idea Milani was cruelty free! this is such great news.
    My recent post Tips for Vacuum Cleaning Your Home

  12. Holy bananas! Your brows DO look amazing! Now I wanna play…

  13. Holy smokes, Runway Lashes is on my list now for sure! Great brows, too πŸ™‚
    My recent post Big News and Big Thanks

  14. Antonia O'Sullivan

    Revlon also does not test on animals

  15. check out http://www.safecosmetics.org for a list of cosmetic companies who have made the promise to keep their products safe for HUMANS too!

  16. I just got Milani’s Total Lash per your recommendation and I LOVE it. Thanks, Jen!

  17. @Sophie

    Revlon claims to be cruelty free, but their parent company isn’t. I’m sure it’s easy to be cruelty free when your parent company tests your products on animals for you so you can claim “cruelty free” status. Just thought you should know.

  18. Just FYI – when a parent company is NOT cruelty free, that doesn’t mean they are testing the products made by a company they own that IS cruelty free. As of 2016, Revlon is still not cruelty free though.
    chiefbunny recently posted..New e.l.f. Store in Los Angeles!My Profile

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