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elf los angeles

New e.l.f. Store in Los Angeles!

elf store los angeles


NEW elf Cosmetics Store in Los Angeles!

Reason number 170,615 why I can’t ever leave Los Angeles – so many great places to shop! And now – a new one to add to my list – the e.l.f. Cosmetics store at the Westfield Fashion Square in Los Angeles (Sherman Oaks). I was invited to their grand opening event yesterday (hosted by the always fabulous Laura Lee).

elf beauty bloggers

The e.l.f. grand opening attracted several of my beauty blogging buds – it was so great to see everyone! I was impressed by the high-end feel of the store. It was decked out with LED screens and chandeliers, and e.l.f. products from wall to wall. I was shocked at how many products e.l.f. actually has since Target only stocks a portion of their products. The new store also has a middle section to sit and #playbeautifully with the products, which I thought was very cool. The products are very reasonably priced, but even still, it’s nice to be able to try testers and experiment with the colors before buying.

elf fashion square mall los angeles

elf store sherman oaks westfield fashion square

elf los angeles

I took home lots of cruelty-free e.l.f. products, so I’ll have lots of reviews coming your way soon! But first, I wanted to share these beautiful lipsticks – look at the pigmentation on these!

elf Store Grand Opening and Lipstick Review

elf Store Grand Opening and Lipstick Swatches

I tried the elf Moisturizing Lipstick in Velvet Rope – a beautiful, wearable, warm red. And, two from the elf Velvet Matte collection – Bold Berry (a deep berry shade) and Flirty Flamingo (a muted pink-y red shade that I’m obsessed with and will be wearing everywhere). I also tried one from the Beautifully Bare collection – a sheer shade in Touch of Pink (this is one I’ll be wearing a lot – especially on days when I don’t feel like wearing a bright lip), and finally the elf Matte Lip Color in Tea Rose. The Tea Rose is a gorgeous shade, but very sheer – for a matte, that was kind of surprising.

At $3 – $5 a pop for these lippies, plus tons of cosmetics and skincare at VERY reasonable prices, you can seriously go nuts at the new e.l.f. store in Los Angeles!

e.l.f. – Westfield Fashion Square Mall
Ground floor – by Macy’s
14006 Riverside Drive
Sherman Oaks, CA

Press samples have been provided for review. Opinions are the author’s own. Article may contain affiliate links.

About chiefbunny

Jen Mathews is the Chief Bunny and social media maestro for My Beauty Bunny. She is also the President of Top Tier Media, a social media agency for beauty, fashion, health and lifestyle brands.

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One comment

  1. great news for all the cruelty-free cosmetics lovers!`
    Deeksha recently posted..From Being a Paraplegic to a Paralympics Medalist: Deepa Malik’s Inspiring JourneyMy Profile

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