UPDATE: NYX is still cruelty-free, but is owned by L’Oreal, a non-cruelty-free parent company.
NYX Cosmetics has put compassion ahead of profits by publicly refusing to sell its products in China, where companies are required to have their products dripped into rabbits’ eyes and force-fed to mice and rats in archaic product tests.
For this bold move, PETA is presenting NYX Cosmetics with its Courage in Commerce Award.
The Los Angeles–based NYX, which sells its products in beauty supply stores and department stores around the world, joins a growing list of beauty-industry leaders—including Urban Decay and Paul Mitchell Systems—that have refused to sell in the Chinese market. In July, Paul Mitchell, whose products have never been tested on animals anywhere in the world, became the first company to stop selling in China in order to prevent cruel animal tests.
“NYX is a hero for animals and for millions of consumers who want beauty products that come without a death toll,” says PETA President Ingrid E. Newkirk. “NYX’s decision helps PETA send a strong message to the Chinese government and to the beauty industry that poisoning and killing animals for archaic cosmetics tests is never acceptable.”
Not all companies are as dedicated to being cruelty-free as NYX is. Mary Kay, Avon, and Estée Lauder, which were on PETA’s list of companies that don’t test on animals for decades, recently began paying for poisoning tests on animals in order to market their products in China. Consumers can find out whether a company tests on animals by checking PETA’s lists here.
Scientists funded in part by PETA are currently working with the Chinese government to accept non-animal tests for cosmetics ingredients.
For more information, please visit PETA.org.
debthemakeupnoob says
I cannot tell you HOW happy this makes me! Thank you NYX for taking a stand. I will continue to support this company.
Voodoo Blonde says
YES YES YES! Love NYX but now even more! So happy this decision was made, hope more brands will do this also. 🙂
Joanna says
Thanks for this amazing news!!!! I am thrilled 🙂
Cristy says
I’m so so happy reading this excellent news. I will continue buying.
christy says
I thought urban decay decided to sell in china after they decided not to?
chiefbunny says
Urban Decay isn’t in China at the moment. They were bought out by L’Oreal so only time will tell what will become of this brand.
Megan says
if every company did this, they probably would have changed the law already. hopefully they change it this year!
Denise Cameron says
NYX was bought by L’Oreal. Bunny torturing companies are acquiring cruelty free companies and driving real cruelty free companies out of business.
There are people who will only read the first lines of your article and think they’re still cruelty free.
Do you mind putting a disclaimer on this article to warn people?
chiefbunny says
Hi Denise – this is an old article (from 2012) so thanks for giving me a heads-up. I added a note at the top.