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You are here: Home / Makeup / Sephora Brand No Longer Cruelty Free

Sephora Brand No Longer Cruelty Free

in Makeup on 09/25/12

Well, another one bites the dust. Tashina from Logical Harmony just broke the news that Sephora’s house brand is now being sold in China. You can read more here.

Sephora still carries many cruelty free brands, but their own house brand (including Hello Kitty and I THINK Tokidoki) can no longer be considered cruelty free. (Update: Tokidoki and Kat Von D brands are still cruelty free – hooray!)

I can’t take this anymore. MAC, Smashbox, Mary Kay, Avon, Caudalie, Yves Rocher, Bobbi Brown, Clinique, Dermalogica, Sephora – what’s left? Someone give me a pep talk, because this is making me very depressed. Thank goodness Urban Decay changed their mind (and Dermalogica is pulling out). If only more brands would listen to their customers.

 

About Jen Mathews

Jen Mathews is the Chief Bunny and social media maestro for My Beauty Bunny. She is also the President of Top Tier Media, a digital marketing agency for beauty, fashion, health and lifestyle brands. Follow My Beauty BunnyΒ on Instagram for more cruelty free goodness!

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Comments

  1. Tashina says

    September 25, 2012 at 1:21 pm

    Thank you for sharing this!!!! I am so frustrated as well. Way too many brands changed their stance this year.

  2. Glauce says

    September 25, 2012 at 1:40 pm

    I’ve readed… I’m so sad about it too. I used to buy a lot of these brands, but now I just don’t know what to buy =/

  3. Catherine says

    September 25, 2012 at 1:51 pm

    The photo… That was exactly my expression when I found out. I hate that this keeps happening. China is supposedly changing their policies – I understand companies have to make a profit but why won’t they just WAIT to enter China? So disheartening.

  4. Kayla says

    September 25, 2012 at 2:20 pm

    Awe, that’s a bummer. πŸ™

  5. Violette says

    September 25, 2012 at 5:18 pm

    That must mean that Kat von D’s line is also now not cruelty-free. I’ll have to double-check though.

    Disappointing. I just bought some makeup from the Sephora brand a few days ago and I don’t want to use it now.

  6. Angela says

    September 25, 2012 at 8:39 pm

    Thank you for sharing this and I had no idea about Smashbox and Avon. I get they want to go to China. When I wrote to Revlon they gave me a half answer making it seem like they were not doing animal testing and when I inquired again I got no response which is too bad because I love their butter lip sticks. It would be cool to be able to make our own with a kit
    Thank you again!
    Angela

  7. DanielleinDC says

    September 26, 2012 at 5:52 am

    What a disappointment. I wrote to Sephora expressing my disappointment and asking them to reconsider until China drops its policy.

  8. chiefbunny says

    September 26, 2012 at 5:43 pm

    Great job Danielle!

  9. DizzyNicky says

    September 27, 2012 at 7:15 pm

    I noticed they were selling into China as well when I was researching NYX. You can add Kat Von D to the list as well, I was more bummed about than the Sephora brand. I make it a point to look at the companies international shipping page, locations page and FAQ section now for any hidden information that indicates products are being shipped to mainland China or Brazil (as NYX does).

  10. Taylor says

    September 28, 2012 at 2:04 pm

    Oh, man! That’s horrible! πŸ™ I’m gonna have to check out Kat von D’s line.

  11. maya says

    December 29, 2012 at 6:22 am

    Avon and Yves Rocher are NOT cruelty-free?? what happene?

  12. chiefbunny says

    December 29, 2012 at 1:40 pm

    Maya – they are selling in China now. πŸ™

  13. Lidia says

    January 28, 2013 at 3:59 pm

    Thanks so much for the heads up. UGH, this is so frustrating, I feel like things keep getting worse instead of better πŸ™ Options keep getting narrower.

  14. Dtalksall says

    February 8, 2013 at 9:04 am

    So from what I understand, it’s not the companies that do the testing. Sephora brand products are sold in China, the Chinese government decides if they want to test the products on animals to see if they are safe or not, the Chinese government runs their own tests on the products. So Sephora, is not testing on animals.

  15. chiefbunny says

    February 11, 2013 at 5:15 pm

    “So from what I understand, it’s not the companies that do the testing. Sephora brand products are sold in China, the Chinese government decides if they want to test the products on animals to see if they are safe or not, the Chinese government runs their own tests on the products. So Sephora, is not testing on animals.”

    Yes, this is true, but Sephora is allowing them to test by selling their products in China. This is known as third-party testing. Many companies are boycotting China because of the animal testing issue.

  16. Amy says

    March 1, 2013 at 8:35 am

    Hi, just wondering how come the Kat Von D and Tokidoki brands are still cruelty free? This is great if so as I own a Kat Von D palette but I assumed that they were still Sephora branded? It is so utterly galling and disheartening when brands you’ve used and trusted for a long time forgo their principles to sell in China or sell out (a la Urban Decay) to an animal-testing giant like L’Oreal. I seem to be adding more companies to my boycott list than my cruelty free list these days when really, in this day and age it should be the other way round.

  17. chiefbunny says

    March 2, 2013 at 7:14 pm

    Kat Von D and Tokidoki aren’t sold in China – but Sephora brand is.

  18. Kris says

    May 2, 2013 at 11:30 am

    Can you list the brands that are sold at Sephora that are cruelty free? Thank you!

  19. chiefbunny says

    May 2, 2013 at 11:38 pm

    Hi Kris! I don’t know every brand that Sephora carries, but you can check against my cruelty free list here: https://mybeautybunny.com/cruelty-free-brands

  20. Carla N. says

    September 20, 2013 at 2:43 pm

    In the last couple of years, I have had to radically change my makeup-buying habits. I will no longer buy from Avon, Bobbi Brown/mark, Clinique, MAC, Prescriptives, or even Urban Decay (since they were bought out by evil L’Oreal).
    I’ve shifted my business to companies like 100% Pure, Aubrey Organics, Clarins, Ecco Bella, FACE Stockholm, Hourglass, Inglot, Illamasqua, Jane Iredale, Paula Dorf, Stila, Trish McEvoy, and Youngblood. Thank heaven, there ARE still some great choices out there.

  21. Carla N. says

    September 20, 2013 at 2:45 pm

    ^ I meant, of course, Avon/mark!

  22. lilmsstrge says

    November 14, 2013 at 10:59 am

    I was just researching NYX are as about to buy some of their products – thanks for the heads up. I guess I have to go back to my reasearch, Does anyone know if too faced is still cruelty free as they sell at Sephora. Thanks.

  23. Jen Mathews says

    November 15, 2013 at 3:06 pm

    Shipping to China is okay – but when a brand has a physical presence in China or a distributor there, that’s a problem. NYX is still cruelty free. And Too Faced is still cruelty free. (As of 11/15/13.)

  24. chloe says

    February 25, 2014 at 6:39 pm

    bobbi brown IS cruelty free!

  25. Jen Mathews says

    February 28, 2014 at 4:04 pm

    No – they are sold in China by EL

  26. Trish says

    May 23, 2014 at 5:21 am

    I just checked PETA. They say that Smashbox is cruelty free. Smashbox also has the bunny logo on their makeup boxes.

  27. AgentPink says

    July 26, 2014 at 3:56 pm

    http://www.care2.com/causes/its-official-china-ends-mandatory-animal-testing-for-cosmetics.html

  28. AgentPink says

    July 26, 2014 at 3:56 pm

    This is good news that it is no longer mandated! Now the only question is will companies use alternate methods?

  29. Lisa M. Duncan says

    August 17, 2014 at 10:59 pm

    Not what I heard either. Bobbie Brown is cruelty free according to PETA.

  30. Anna Herrera says

    April 17, 2016 at 11:40 am

    Thank you for clearing up the sad truth that Sephora house products are no longer cruelty free!

What is My Beauty Bunny?

My Beauty Bunny is an award-winning, top 10, cruelty free beauty, health, and lifestyle blog. We've been publishing cruelty free beauty reviews since 2009!

Top beauty blog, My Beauty Bunny, focuses on finding the best in beauty from companies who do not test on animals. We are not a vegan blog, but we do have a vegan section.

Founder & Cruelty Free Beauty Expert, Jen Mathews, is the President of social media and marketing agency, Top Tier Media. As seen in People Style Watch, Refinery 29, HuffPost Live, Shape Magazine, Fab Fit Fun, GQ, Teen Vogue and QVC. Founder of the Beauty Blog Coalition.

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