You guys – I’m THRILLED about the new Sephora opening at The Grove Los Angeles (in the Fairfax District)! I live within walking distance, and I’m there a lot to see movies and have dinner date nights with my fiance. Now I have an excuse to go shopping while I’m waiting for a movie to start!
I went to the press preview the day before it opened and got a great lesson on contouring and strobing (like highlighting, but more intense). Turns out, I was doing okay, but I learned some new tricks. For example, I dabbed a shimmery light cream (pink tones for me since I have yellow undertones) from the mid-point under the eye, around the side of the eyebrow and up to the top of the arch, for a natural highlight. You don’t want to get crazy with the strobing – a little goes a long way. The grainy pic above doesn’t do it justice, but when it catches the light, it looks quite nice.
I recently saw these stats about Sephora from a GCI article (stats collected by The Pink Report) and I thought you might find them interesting. Go to GCI to read the entire article. Lots of interesting info there!
- Sephora is the first place she goes to browse beauty products, according to 87% of women surveyed.
- She finds Sephora appealing, stylish, trendy and fun, and trusts that it carries only brands and products that work.
- She doesn’t think of Sephora as “grab and go.”
- Sephora is a magnet for women of all ages, but millennials are the most engaged in every way.
- She trusts the brands Sephora carries.
- The Sephora shopper loves the “made for her” feel of the shopping experience, but she doesn’t want it to feel “salesy.”
The new Sephora at The Grove Los Angeles opened on October 2nd, 2015.
Sephora was the first beauty retailer to employ the unique open-sell philosophy, allowing clients to shop a myriad of brands and encouraging them to try, test and play with everything from lip glosses to blushes, skincare to fragrance. At Sephora, discover a world where prestige cosmetics are showcased in gorgeous open displays for clients to have the freedom to explore and sample at leisure.
The new 4,746 square foot Sephora at The Grove is a virtual paradise of endless beauty options with over 13,000 products from more than 200 brands (many of which are cruelty free – be sure to check the cruelty free beauty product list).
Here’s what’s happening inside Sephora at The Grove:
- Enjoy a complimentary Mini Makeover or our newly launched Mini Facial at one of the three Sephora Beauty Studios, the place for one-on-one beauty sessions with experts
- Cosmetic Mini Makeover services include: Smoky Eye, Contour, Polished Brows, Everyday Eye, Essential Eyeliner, Flawless Foundation, Treat + Conceal, Blush + Bronze, Perfect Lips and False Lash Application
- NEW! Skincare Mini Facial services include: Double Cleanse, Mask + Moisturize or Peel + Perfect
- With a Custom Makeover, get the look you want, for every day or a special event, custom-created in a private 60-minute makeup session with an expert artist. Plus, get tips and techniques to recreate it on your own. Minimum $50 purchase required.
- Test the IQ Services in Skincare, Color and Fragrance – this is really cool! It’s a tool that it placed on to your skin to actually match your skin tone for foundation, concealer, lip colors and more!
- With the help of Sephora’s beauty experts, find your scientifically precise foundation and concealer match and best paired lip colors for your skin tone, using the SEPHORA + PANTONE COLOR IQ
- Find your new signature scent with the intelligent Fragrance IQ technology, offering the most personalized recommendations based on your scent preferences
- Let one of Sephora’s skincare experts guide you through the Skincare IQ quiz for your custom skincare picks and recommendations
