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Cruelty Free Brands

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We all want to buy cruelty-free beauty products, but many times the problem is that we don’t have time to do research on brands before buying. We hope this cruelty free list will help you find brands and products that have not been tested on animals.

One issue with finding truly cruelty-free beauty brands is that brands can call themselves “cruelty-free” if they do not test their finished products on animals, but they can still buy ingredients from suppliers who are conducting animal tests. (There are no regulations in the US for using the term “cruelty-free” like there are with “USDA Organic” labels. So, buyer beware.) Leaping Bunny is the gold standard for cruelty free beauty products, but not all cruelty free products have registered with Leaping Bunny.

At My Beauty Bunny™, our personal feelings are that an ingredient should not be banned from use by animal activists just because it was tested on animals in the past. However, if a supplier is currently conducting animal testing, we hope beauty brands will boycott the supplier.

We have done our best to include only companies that are completely cruelty-free, but it is impossible to know if brands are really purchasing ingredients from cruelty-free suppliers, or if the suppliers are being up-front with the brands. As with everything else, it is always wise to do your own research.

This is not an exhaustive list of cruelty-free beauty and household goods brands – you can check PETA and Leaping Bunny for the latest. If you’d like to be added to the list, and your products and ingredients are not tested on animals, drop us a line at jen at mybeautybunny.com.

We highly recommend downloading the Leaping Bunny iPhone or Android app or the PETA Caring Consumer iPhone app. You can also download or order a free pocket-sized Compassionate Shopping Guide from Leaping Bunny.

What about cruelty free brands owned by companies who DO test?

We believe that supporting animal-friendly companies goes a long way toward the eventual elimination of animal testing. If the parent companies see the successes of their brands who do not test, it’s a win. It’s also a win for the animal-friendly companies to get larger distribution in mass channels by being involved with huge companies. That’s our personal opinion here at My Beauty Bunny™ and we invite you to make up your own mind on the matter!

Click here to tweet this list!

Please note companies change their policies all the time – if you have information about a brand that is no longer cruelty free, please contact Jen.

Not sure if a brand is cruelty free? Click here for my list of ways to find out if a brand is cruelty free and the precise questions you can ask for a complete answer.

Here’s a list of cruelty free beauty products in South Africa.

Cruelty Free Beauty Brands

Cruelty Free Beauty Brands

* Vegan

♥ Leaping Bunny certified

♣ Subsidiary of a parent company that does not comply

#MPWR Skincare ♥
100% Pure
1121 Apoethecary ♥
3rd Rock Sunblock
4 Elements Bath Products
7th Heaven ♥
80 Acres ♥
Abba Pure Performance Hair Care *
Abbey Essentials ♥
Abra Therapeutics ♥
Action Wipes ♥
Acure Organics ♥
Adorable Baby ♥
ADORAtherapy ♥
A.Dorn Nail Paint *
Affordable Mineral Makeup ♥
AFK Cosmetics ♥
Afterglow Cosmetics ♥
Agaia, Inc. ♥
A Girl’s Gotta Spa Bath & Body Products *
Airelle Skincare
Ajani Cosmetics ♥
AKM Holistic ♥
Alamo Organics ♥
Alaska Glacial Mud Co ♥
Alba Botanica ♥
Alchimie Forever ♥
Alex and Ani ♥
Αli’s Natural Health Products ♥
Αlima Pure ♥
All Good ♥
Allen’s Naturally ♥
Aloha Nani ♥
Alpha Hydroxy
Amanda Ross Skincare ♥
Amadeya Natural Bodycare
Αmal Oils ♥
Amber Blue ♥
American Botanics ♥
AmpliLash ♥
Anastasia Beverly Hills
Ancient Egyptian Bath and Body Elixirs ♥
Ancient Secrets ♥
Andalou Naturals ♥
Angelina Organic Skincare ♥
Angie Watts ♥
Annmarie Skincare ♥
Annemarie Börlind
Antiquity BC ♥
April Rain Skin Science
Aqua Natural ♥
Arbonne ♥
Arch Addicts ♥
Arcona ♥
Arctic Fox *
Ares Sports Rub ♥
Aroma Bella ♥
Aroma Naturals ♥
Aroma Rebel ♥
Aromi ♥
Artisan Naturals ♥
Asili LLC-Marula Oil
AspenClean ♥
Astonish ♥
Astrida Naturals ♥
Atelier de cosmetique
Athar’a ♥
Aubrey Organics ♥
Au Naturel Botanicals ♥
Aunt Bee’s Skin Care ♥
Auromere ♥
Austin Rose ♥
Avalon Organics ♥
AveSeena ♥
Ayelect ♥
Baby Moonshine ♥
Bach Flower Remedies
Balm, The
Balm Envy
Bambola Beauty
Bare Escentuals (Bare Minerals) ♠ (Owned by Sheseido which is not cruelty-free)
Bare Body Soaps Organics ♥
Barry M
Basic Earth Essentials ♥
Bassu Gold
Bath Body and Candle Moments ♥
Batty’s Bath ♥
Bdellium Tools (Pink Bambu, Green Bambu, Yellow Bambu, and Purple Bambu lines are vegan)
Beach Organics Skincare ♥
Beaming White*
Bean & Lily ♥
Bean Alainn ♥
Bee Naturals
Be-Live Naturals ♥
Bello Moi ♥
Beaute Mineral ♥
Beautiful Birdie Cosmetics ♥
Beautiful Me ♥
Beautisol Self Tanner *
Beauty Blender (Sold in Chinese Sephora stores, but blenders and cleansers are NOT required to be tested – so they are cruelty free)
Beauty by Earth ♥
Beauty from the Earth (BFTE)
Beauty Without Cruelty ♥ *
Bedu ♥
Beecause Organics ♥
Bee Naturals ♥
BellaPierre ♥
belle & Bianca ♥
Belli & Baby ♥
Belonger Botanicals ♥
Belly Buttons & Babies ♥
Ben Nye
Bésso de Natúra ♥
Best Bath Store
Better Botanicals ♥
Better Life ♥
BFTE Cosmetics
BH Cosmetics ♥
Biao ♥
Bio Aromes ♥
Bio Follicle Vegan Plant Derived Hair Products *
Biogalene ♥
Biogime Skin Care ♥
BioKleen *
biOrganics Hair Therapy ♥
Bite Beauty ♥ ♣ (owned by Kendo – checking on their cruelty free status – have not received an answer yet)
Black Phoenix Alchemy Lab (BPAL)
B-Leaf Botanics *
B True Beauty ♥
Black Dahlia Lacquer ♥
Blessed Botanicals ♥
Blissoma ♥
Bloom Naturals ♥
Blooming Lotus ♥
Blue Balm Soap Company ♥
Blue Lotus Botanicals ♥
BM Beauty ♥
Body & Face St Cyrus ♥
Body Bistro ♥
Body Butter Factory ♥
Bodyography Cosmetics
The Body Shop ♥ ♣ (owned by L’oreal)
Boeccure ♥
Bold For Men
Bonicca Natural Body Care ♥
Booda Organics ♥
Born Skincare ♥
Botanic Beauty Products
Botanic Organic
Botanical Skin Works ♥
Botanie Soap ♥
Boscia (No longer CF – see the Logical Harmony article here)
Box Naturals *
Brew City Botanicals ♥
BrioGeo (not all products are vegetarian but some are vegan)
Bronzo Sensuale ♥
Bubble & Bee Organic
Bubble Genius
Bulldog Natural Grooming ♥
Burt’s Bees ♥ ♠
Butter London
Bye Bye Parabens *
By Valenti Organics
Cactus & Ivy ♥
Cake Beauty
Caldrea ♥ ♠
CAILYN Cosmetics ♥
California North ♥
Camillas Naturprodukter och Ört Terapi ♥
CamoCare ♥
Candied Soap Bakery ♥
Castle Baths ♥
Carabella Cosmetics & Skincare
Caswell-Massey ♥
Cate McNabb Cosmetics ♥
Celsaderm ♥
Ceres Aromoaterapi ♥
Certain Dri
Chae Organics ♥
Chagrin Valley Soap & Salve ♥
Charlotte Tilbury
Chella Beauty
Cheryln Skincare
Christine Valmy, Inc. ♥
Chrome Girl Nail Polish
Cibe Laboratori ♥
CIRCA by Eva Mendes
Cire d’Abeille ♥
City Cosmetics
Clean George ♥
Clean Kids Naturally
CLEAN Perfumes
CleanVia ♥
Clean River Products ♥
Clear Conscience ♥
Clearly Natural ♥
Clemon ♥
Coastal Classic Creations ♥
Coastal Scents (grey area – waiting on an update from the brand)
Color Me Krazy ♥
Color My Image ♥
ColourPop Cosmetics
Comforts for the Mind, Body and Spirit ♥
Common Good
Comptoir des Lys ♥
Comptoir Provençal des Argiles ♥
Concrete Minerals ♥
Conscious Choice ♥
Control Corrective Skincare Systems ♥
Co-operative Group, The (Co-op) ♥
Coop Italia ♥
Copaiba ♥
Copper Lotus Cosmetics ♥
Core Cosmetic ♥
Couleur Caramel ♥
Crane and Wilton Organics ♥
Crazy Cat Lady ♥
Crazy Rumors ♥ *
Crearome ♥
Cruelty Free Cosmetics ♥
Crystal Essence Body Deodorant ♥ *
Cuccio Naturalé ♥
D’Aymons ♥
Daddy Van’s ♥
Daisy Blue Naturals ♥
Dale Audrey/Oral Fitness, Inc ♥
The Damajon Group ♥
Dancing Dingo ♥
Darla Makeup ♥
Davina Peace ♥
Deborah Lippmann
Deep Steep ♥ (grey area – waiting on an update from the brand)
De La Terre Skincare ♥
Dena Corporation ♥
Deodorant Stones of America ♥
Dermalogica (Owned by Unilever who is not cruelty-free)
DermaE *
DermOrganic *
DermaQuest Skin therapy ♥
Desert Essence
Desert Mermaid ♥
DeVita Natural Skincare Systems * ♥
Dharmazone ♥
Dickinson ♥
Dieci Colori
Diptyque Paris
Dolce Mia Skin Care Systems ♥
Dolma Vegan Perfumes ♥
Dose of Colors *
Doux Me ♥
Dr. Bronner’s ♥
Dr. Dennis Gross Skincare
Dr. Goodpet ♥
Dr. Hauschka
Dr. Ken’s (Floss & Go) ♥
Dr. Sharp’s
Dr Taffi ♥
Dr. Wood’s Products ♥
Dry Bar (Drybar) ♥
Dreams By Neihule
Duchess Marden ♥
Earth Alive ♥
Earth’s Beauty ♥
Earth Dance Botanical Bodycare ♥
Earth Diva Minerals ♥
Earth Natural Essentials ♥
Earth Solutions ♥
Earthly Body *
Eavara ♥
Ecco Bella
Eclair Naturals ♥
EcoColors ♥
Eco-Dent International ♥
Ecofa ♥
EcoGlo Minerals ♥
Eco-Me ♥
Ecopolo ♥
Eco Tools *
Eilas ♥
Elara ♥
Elate Clean Cosmetics ♥
Elemental Herbs ♥
Elixery ♥
Ellis Faas
ELF cosmetics *
ELF brushes
Elizabeth Grant
Elizabeth Van Buren Essential Oil Therapy Inc ♥
Ellovi *
Emani *
Emerita ♥
Eminence Organic Skin Care ♥
Emtage Hair ♥
EO Products ♥
Essentially Yours ♥
Essential Oil Company, The ♥
Eumadis ♥
Every Man Jack
Everyday Minerals ♥ *
Evolve Beauty ♥
Exfoliating Minerals
Eye of Horus
Face Atelier ♥
FACEFACTS by Lori, Inc ♥
Fake Bake
Fairy Girl ♥
Faith in Nature ♥
Famille Mary ♥
FAR Botanicals ♥
Farm Dog Naturals
Fevour Cosmetics ♥
Fiona Styles
FiOR Mineral Cosmetics ♥
First Aid Beauty
Fitglow Beauty ♥
Fleabusters/Rx For Fleas ♥
Fleur des Mauges ♥
Flexi Nail
Flora srl (Floritaly) ♥
Florere ♥
Flower (Drew Barrymore)
Flowerfolk ♥
Forces of Nature ♥
Forest Secrets Skincare ♥
Forever New International ♥
Formula 10.0.6
Formulary 55 ♥
Forsythe Cosmetic Group ♥
Fourth Coast Soaps ♥
Fran Kramer ♥
Fundamental Earth
Furless Makeup Brushes *
Fusion of Color
Future Face
Färg & Förändring ♥
Föllinge Nature of Sweden ♥
Gabriel Cosmetics ♥
Georgie Beauty *
Girlactik Beauty
Giovanni Cosmetics ♥
Glad Rags ♥
Glam Natural *
Glamour Dolls *
God’s Gift Cosmetics
Golden Path Alchemy Skincare ♥
Good Home Company, The ♥
GOSH Cosmetics
Gourmet Body Treats ♥
Grandpa Brands Company
The Grapeseed Company
Grateful Body ♥
Green Girl Basics ♥
Greendeers ♥
Green & Glam
Green People
Greenridge Herbals ♥
Greenwood Naturals ♥
Grime Eater Products ♥
Habit Cosmetics
Hain Celestial
Hälsingehonung ♥
Hamadi Beauty
Handmade Natural Beauty
HAN Skincare Cosmetics ♥
Happy Me Skincare *
Happy Seeds
Hard Candy ♥
Harvey Prince
Healingscents Aromatherapy ♥
Healthy Times Baby’s Herbal Garden ♥
The Wonder Seed
Heather’s Natural Organic Cleaning Products ♥
Helan Cosmesi di Laboratorio ♥
Hello Toothpaste ♥
Henna Color Lab ♥
Herbal Choice Mar ♥
Herban Cowboy
Herban Lifestyle
Herbaluna ♥
Herbal Secrets ♥
Herban Lifestyle ♥
Heritage Botanicals
Hoke2 ♥
Hollybeth’s Natural Luxury ♥
Hollytrees ♥
Honest Company, The
Honesty Cosmetics ♥
Honeymark International ♥
Hourglass Cosmetics
House of Lashes
Hugo Naturals ♥ *
HUM Nutrition
Hurraw! Balm ♥ *
Hush Hush Essentials ♥
Hynt Beauty
Hyteck Aroma-Zone ♥
Illamasqua (cruelty free status noted at Veggie Beauty)
I Love Inky ♥
Imaage Mineral Makeup
Imago Dei, Inc. ♥
I’m Fabulous Cosmetics ♥
Indica sas ♥
Indie Lee & Co.
Infinite Aloe ♥
Infusion-Naturally Pure
Ingenue *
Inglot (they say they do not test but cannot confirm ingredient suppliers do not test)
Innersense ♥
Intelligent Nutrients ♥
Irie Star ♥
Is Clinical
Iserafini ♥
ISH Ionic Rescue ♥
Isis Essentials
ishop4beauty ♥
It Cosmetics
It’s A 10 Haircare ♥
Its Elixir ♥
Jaboneria Marianella
Jack Black
Jacki’s Magic Lotion ♥
Jane Carter Solutions*
Jane Iredale ♥
Jan Marini
Jergens (I received word that Kao Brands does 3rd party animal testing in Japan)
Jason Natural Cosmetics ♥
Jeffree Star Cosmetics
JellySpon Konjac Sponges *
Jess’ Bee Natural Lip Balm ♥
Jeune D’Age Organics
Jing Ai Organic and Natural Cosmetics ♥
Joe Blasco Cosmetics ♥
John Frieda ♣ (I received word that Kao Brands does 3rd party animal testing in Japan)
Jojoba Company, The ♥
Jonathan Hair Product
John Russo Beauty ♥
Jordana – NOW Leaping Bunny certified! ♥
Josh Rosebrook Skin & Hair Care
Josi Essentials ♥
Josie Maran Cosmetics
Joyful Hands Holistic Pet Care ♥
JR Liggett ♥
JW Watkins
J Squared Organics ♥
Juice Beauty ♥
Kaia Naturals
Kahina Giving Beauty
Karawan Authentic ♥
Karma Healing Solutions ♥
Katherine Botanicals ♥
Katherine Cosmetics
Kat Von D *
Kat & Dog
Kavella ♥
Keeki Pure & Simple
Kelly-Nehemiah Cosmetics ♥
Kelly Teegarden Organics ♥
Kevin Murphy
Kibio ♥
Kimberly Parry Organics ♥
Kimono *
Kingfisher Natural Toothpaste ♥
Kiori Perfume
Kirk’s Natural Products ♥
Kiss My Face ♥
KissNMakeup Minerals
Klorane *
Knotty Boy ♥
Kobashi Essential Oils
Kokokahn ♥
Koh Gen Do
Komenuka Bijin
KORA Organics by Miranda Kerr
Korres (WAS selling in China for a period when owned by Johnson & Johnson – no longer owned by J&J)
Kosia *
KSA Jojoba
Kuomayé Bio ♥
La Bella Pink ♥
Laboratoire Alvend ♥
Laboratoire Body Nature ♥
Laboratoire Gravie ♥
Laboratoire Holistica International ♥
Laboratoire Natescience ♥
Laboratoire Phyto-Actif ♥
Laboratoire Phyt’s SAS ♥
LA Fresh
Lakon Herbals ♥
LA Splash Cosmetics
Laughing Devil Designs *
Lauren Brooke Cosmetiques ♥
Lauren Noi ♥
L’Erbolario ♥
LEAP Organics ♥
Le Secret Naturel ♥
Les ânes d’autan ♥
Les Douces Angevine ♥
LEAP Organics ♥
Level Naturals ♥
LFT Group ♥
Lifehair Oy ♥
Light Mountain Natural Hair Color *
Lilly’s Naturals ♥
Lily Lolo Mineral Cosmetics ♥
Lime Crime ♥
Lip-Ink International ♥
Lip Glossarie *
Lippy Girl
Lipstick Queen
Little Forest Natural Baby ♥
Little Twig ♥
Living Clay Company, The ♥
Living Proof – questionable – does anyone know?
Liz Earle Cosmetics (KPL Cosmetics Ltd) ♥
Lōa *
Lobob ♥
London Oil Refining Company Ltd, The ♥
LoriannZ ♥
Lotus Moon ♥
Lotus Brands ♥
Louise Bianco ♥
Love the Planet ♥
Loving Tan *
Lulu Organics
L’uvalla ♥
Luxie Beauty
Made From Earth
Mad Hippie *
Maggie’s Pure Land Products ♥
Magic Moon SoapWorks
Magick Botanicals ♥
Malcom’s Miracle For Sensitive Dry Skin ♥
Makeup Geek
Make-Up International (Face to Face) ♥
Mámbino ♥
Ma Mi Skin Care ♥
Manic Panic NYC
Manna Kadar Cosmetics ♥
Manufaktura ♥
Margarita Bloom
Marie Louise Cosmetics
Marie Veronique
Mario Badescu (has a store in Shanghai China)
Max Green Alchemy ♥
Me! Bath
Melanie Mills Hollywood
Me & T’s Handmade Soap
Melvita ♣ ♥ (owned by L’Occitane who is not CF)
Meow Meow Tweet *
Mètamour ♥ *
Mia Rose ♥
Michael Todd True Organics
Milani – NOW Leaping Bunny certified! ♥
Milk Makeup
Mindy Shear Makeup
Mineral Fusion ♥
Mirror Lake Organics ♥
Miss Stephanie’s Potions
Mixaroma ♥
Mixed Chicks
Mode de Vie
Modern Minerals ♥ *
Mondo Solidale ♥
Monkey Balm
Monkey Sea Monkey Doo
Montagne Jeunesse ♥
Moon Valley Organics ♥
Morrocco Method Int’l
Most Wanted, Inc. ♥
Motherlove Herbal ♥
MOTD Cosmetics
Mountain Girl Botanics ♥
Mountain Girl Soap ♥
Mountain Ocean, Ltd ♥
Mountain Rose Herbs
Mountain Sky ♥
Mr. Bean Body Care *
Mrs. Meyer’s Clean Day ♥ ♣ (owned by Caldrea who is owned by SC Johnson)
MUD Cosmetics
Mummy Delivers ♥
Murad (Owned by Unilever who is not cruelty-free)
My Konjac Sponge *
My Lip Stuff ♥
Mystic Wonders ♥
Nabelle Company ♥
Nadina’s Cremes ♥
Nahla Beauty ♥
Naikid ♥
Nail Aid ♥
NAIWBE Natural As I Wanna Be, LLC
NakedHerbs, LLC ♥
Napoleon Perdis
NARS ♣(Official statement: Nars does not test on animals, nor do we have any other parties, including our suppliers, conduct animal testing on our behalf. Nars uses only the highest quality ingredients which have a proven safety record and are widely used in the cosmetics industry.) They do not sell in China.
Natroma ♥
Natural Yukon Bodycare ♥
Nature’s Absorbing Oils ♥
Nature’s Alchemy ♥
Nature’s Clean ♥
Natures Garden Therapies ♥
Nature’s Gate ♥
Natural by Nature Oils ♥
Natural Grace ♥
Naturally Fresh Deodorant Crystal ♥
Naturals by Safety ♥
Natural Soapworks, The ♥
Naturawl Being
Nature Clean ♥
Nature’s Gate ♥ *
Nature’s Soap Dish ♥
Naturity, LLC ♥
Naturopathica ♥
Neal’s Yard Remedies ♥
Nectar Essences ♥
Neem Aura Naturals ♥
Nellie’s All Natural
New Orleans Lip and Soap ♥
New Vision ♥
Nima Nyima ♥
Nip + Fab
Nothing Nasty ♥
NutriBiotic ♥
Nutro Body Care ♥
NuCèlle ♥
Nue Products ♥
Nourish Organics
Nurture My Body ♥
NYX Cosmetics ♣
NYR Organics ♥
NZP Naturals
OBIA Natural Hair Care ♥ ♣
Obsessive-Compulsive Cosmetics *
Obligé By Nature ♥
Ofra Cosmetics * ♥
OHA Bio-Active Skincare
Oleim ♥
Olivia Garden
Om Veda Naturals ♥
One With Nature
ONLY YOURx Skin Care ♥
Ophyline ♥
Oracle Organics ♥
Orange Mate ♥
Organic Health and Beauty ♥
Organic Indulgence ♥
Organic Make-Up Company ♥
Organic Male OM 4 Men
Organique by Himalaya ♥
OrganixSouth ♥
ORG Skincare *
Original Moxie ♥
Orjene Organics ♥
Orly (cruelty free – see Logical Harmony’s post)
Osea International ♥
Osmosis Pur Medical Skincare ♥
Outside/In Cosmetics ♥
Overall Beauty *
Own Products
P3 Beauty
Pacifica *
Pangea Organics ♥
Paradise City Herbal ♥
Parissa ♥
Paul Mitchell ♥ (cruelty free but in Chinese salons – not in Chinese retail stores; I had a long phone call with the team and they are very passionate about remaining cruelty free. They are one of the only ones who have found a away to avoid animal testing in China. All products are tested without the use of animals via Chinese researchers who were trained by a lab in Boston – paid for by John Paul Mitchell. Their official statement: We have been working with a non-animal testing facility (Mattek) along with China for a number of years to validate non-animal testing methods and have been fortunate to gain acceptance of a few products for sale in China. These products have been registered without animal testing. We also have a number of our protools available in China. We have always been and will always be cruelty free!)
Paula’s Choice ♥
Patrick Smith Natural Health
Pedrini ♥
Philessential ♥
Physician’s Formula
Picture Polish *
Pittstown Soapworks ♥
Plain Jane Beauty ♥
Planet ♥
Polish Cosmetics ♥
Posh in Clover
Possets Perfume*
Preserve ♥
Pristine Beauty ♥
Priti NYC ♥
Prophet Skincare ♥
Pro-Tec Pet Health ♥
Provida Organics ♥
Proxi (beauty only – not home care)
Prtty Peaushun
Pura Vida Spa… ahh! ♥
Pure Anada Natural ♥
Pure and Gentle Soap ♥
Pure Organic
Pure Natural Diva
Pure Nuff Stuff ♥
Pureology ♥ ♣ (owned by L’oreal)
Pure Touch ♥
Pureskin Sverige ♥
Purple Prairie Botanicals ♥
Raw Elements USA
Raw Essentials
Queen Helene ♥
Quinessence Aromatherapy ♥
Rachel Perry ♥
Radical Skincare
Rare Natural Care, Inc. ♥
Raw Gaia ♥
Raw Skin Food ♥
RealHer ♥
Red Barn Herb Farms ♥
Redbud Natural Remedies ♥
Red Hot Makeup
Reliq Minerals ♥
Rejuvi ♥
Relogy Vegan Acne Skin Care *
Renee Rouleau Skin Care ♥
Renude Ringana ♥
Rensa ♥
Replere *
Reviva Labs
Rockstar White
Rock Your Hair *
Rosagårdens Hudvårdsserie ♥
Rosebud Perfume Company
Rosemira Organics ♥
Rosenserien ♥
Rouge Bunny Rouge
Royal Labs ♥
SALONTEA by Tracy Stern
Saaf International Ltd ♥
Sacred Elements Essentials ♥
Saison Beauty
Sally B’s Skin Yummies ♥
Salon Naturals ♥
Sanoflore ♥
SanRe Organic Skinfood ♥
Saponificio Gianasso srl ♥
Sappo Hill Soapworks ♥ *
Save Your World ♥
Savon Du Bois ♥
Savvy Naturals ♥
Scandia Spa ♥
Schmidt’s Deodorant *
Sci Fi Cosmetics
Scotch Naturals *
Sea Chi Organics ♥
Seascape Soap Co. ♥
Seed ♥
Sensibility Soaps (Nourish) ♥
Sevani ♥
Seventh Generation ♥
Shaman Earthly Organic ♥
Shear Miracle Organics ♥
Shea Moisture
Shea Terra Organics
SheAyurvedic Skin Care ♥
Shikai ♥
Sia Botanics
Sibu Beauty *
Sircuit Skin Cosmeceuticals
Skin Again
Skin Free Skincare
Skin MD
Simplers Botanicals ♥
Simply Soap ♥
Skin Care for Athletes
(Morning Indigo) ♥
Skinlove ♥
Simi Essentials
Simply Rustic ♥
Skin All Natural ♥
Skin Couture
Skinlove ♥
Skinny & Co ♥
skinnyskinny ♥
Slice ♥
Soap & Glory (questionable – does not test but cannot confirm ingredient suppliers’ status)
Soap Opera, The ♥
Soapwalla Kitchen ♥
So Essentiel ♥
Solay Wellness
Soleil Organique
Soluzione Spa Products ♥
Sombra Cosmetics, Inc. ♥
Sonia Kashuk
Sonoma Soap ♥
Soultice Spa *
Sound Earth, LLC ♥
South Side Soaps
SoyCare Incorporated
Soy Spacasso
Spa Essence
Spa Organica ♥
Spa Ritual ♥ *
Spa Sonic
Spasome Balms ♥
Spice Cosmetics ♥
Spring Rain Botanicals ♥
Squid Balm ♥
Stark Skincare ♥
Stemology Skincare
Stila Cosmetics No longer in China – now cruelty free again!
St. John’s Herb Garden ♥
Squid Balm ♥
SugarCane Skincare ♥
Sugarpill Cosmetics ♥
Suki ♥
Suma Specialist
Susan Brown’s Baby Wholesalers ♥
Sunfeather Natural Soap Co. ♥
Suntegrity Skincare ♥
Superdiet ♥
Superdrug ♥
Super Sudz
Surya Brasil ♥
Susan’s Soaps & More ♥
Swagger Cosmetics *
Sweet Anthem
Sweetest Serendipity
Tallulah Jane ♥
Tarte ♣ (owned by KOSE who is not CF)
Tata Harper ♥
Tatcha (Note: most products contain silk)
Tattoo Aftercare ♥
Terra Dolce
The All Natural Face ♥
The Balm
The Body Shop ♥ ♣
The Fanciful Fox *
The Honest Co
The Living Clay Co. ♥
Theorie Hair Products
TheraNeem (formerly NeemTeam) ♥
Three Custom Color
Tiki Bar Soap *
Tilth Beauty / Vargas Cosmetics
Tokidoki Cosmetics
Too Faced (Owned by Estee Lauder who is not cruelty free)
Tom’s of Maine ♥ ♣ (Owned by Colgate who is not cruelty-free)
Travertine Spa
Trillium Organics
Trufora * ♥
Truuth ♥
Tsi-La ♥
Tweezerman (sold in Chinese Sephora but nail grooming implements are not subject to animal testing)
Unicure ♥
Un-Petroleum Lip Care ♥
Urban Decay ♣ ♥ (Urban Decay has decided NOT to sell in China, but are owned by L’Oreal – they are still cruelty free and Leaping Bunny certified)
US Organic ♥
Valanni ♥
Valleberga örtprodukter ♥
Vapour Organic Beauty ♥
VB Skin Systems ♥
Vegan Cuts
Velana K
Velvet and Sweet Pea’s Purrfumery ♥
Vermont Soapworks ♥
Videlina Natura ♥
V.I.P. Soap Products ♥
Vital Earth Traditions
Vita Liberata
Vivoderm ♥
Votre Vu
Walkers Natural Body Care
Warm Earth Cosmetics ♥
Welcome Home ♥
Weleda (Questionable – has claimed to be cruelty free despite selling a few products in China)
Well In Hand ♥
WellSpring Naturals ♥
WEN by Chaz Dean
Whish Beauty Products ♥
White Rabbit Beauty
Wholefood Farmacy ♥
Whole Foods Brands
Whole Spectrum ♥
Wholly Hemp
Wildflower Organic Bodycare ♥
A Wild Soap Bar
Wonder Seed
Worldwide Skin
W.S. Badger ♥
WuChi by Maks ♥
Xingu Amazonia ♥
Yakshi Fragrances ♥
Yarok ♥
Yes Pure Intimacy ♥
Yes to Carrots (many different responses from Yes To…questionable at this point)
Ysolde ♥
Yves Rocher (Sad change: Yves Rocher was removed from the Leaping Bunny list)
Zatik Natural ♥
Zen Spa ♥
Zhang’s Lifebalm ♥
Z Natural Life ♥
Zia Natural Skincare ♥
Zosimos Botanicals ♥
ZuZu Luxe ♥

Cruelty-Free Drugstore Finds

Cruelty-Free Drugstore Finds

* Vegan

♥ Leaping Bunny certified

♣ Subsidiary of a parent company that does not comply
Alba Botanica ♥
Almay (owned by Revlon – may be testing in China)
Abra Therapeutics ♥
Avalon Organics
Bonne Bell
Certain Dri
Citra-Solv ♥
David Babaii For WildAid
Dr. Bronner’s ♥
Dr. Hauschka
Eco-Tools Cosmetic Brushes
Hard Candy ♥
The Healing Garden
Hugo Naturals ♥
Jane Cosmetics
Jason Natural Cosmetics ♥
Jolen Creme Bleach
Jordana – NOW Leaping Bunny certified! ♥
Kiss My Face
Milani – NOW Leaping Bunny certified! ♥
Mr. Bubble
Nuance by Salma Hayek
Orly (questionable – has Chinese distributor)
Physicians Formula
Prestige Cosmetics
Queen Helene ♥
Rosebud Perfume Company (at NM Walgreen stores)
Soap & Glory (at Target)
Tom’s of Maine (Owned by Colgate who is not cruelty-free)
Trader Joe’s Company
Wet n Wild
White Rain
Yes to Carrots  (Yes To brand is Leaping Bunny certified now)

Cruelty-Free Household Products

Cruelty-Free Household Products

* Vegan

♥ Leaping Bunny certified

♣ Subsidiary of a parent company that does not comply
Allens Naturally ♥
Astonish ♥
Better Life ♥
Biokleen ♥
Bio-D Company Ltd, The ♥
Bio Pac ♥
Boulder Clean ♥
Bum Boosa Bamboo Products ♥
Clean Via ♥
Earth Friendly Products ♥
Earthy Spa ♥
Hedera Natur ♥
inVitamin ♥
J. R. Watkins ♥
Martha Stewart Clean ♥
Method Products ♥ (no longer vegan – no mammal tests, but they are conducting tests on daphnia water fleas in the UK – see Logical Harmony’s article about the change)
Molly’s Suds ♥
Mountain Green ♥
Mrs. Myers Clean Day
Trader Joe’s Company
Tropical Traditions Coconut Oil

List of Brands That DO Test on Animals (or sell in China where testing is required)

List of Brands That DO Test on Animals (or sell in China where testing is required)

NOTE: This is not a comprehensive list, but some of you asked for a list of brands to AVOID. I will update if these change.

Amazing Cosmetics
American Beauty (EL)
Anna Sui
Aramis (EL)
Bath & Body Works
Benefit (was never cruelty free to my knowledge)
Bobbi Brown (EL)
Bumble and Bumble (EL)
C. Booth by Freeman Beauty
Calvin Klein
Clarisonic (sold in Sephora China)
Clean & Clear
Clinique (EL)
Cover Girl
Darphin (EL)
Demeter (Sold in China)
Dolce & Gabbana
Donna Karan (EL)
Dr Brandt (Sephora China)
Dr Jart (Sephora China)
Elie Saab (Sephora China)
Energizer Holdings (Schick, Gilette, Hydro Shave, Playtex, etc)
EOS (mainland China)
Ermenegildo Zegna (EL)
Estee Lauder (EL)
Flirt (EL)
Fusion Beauty (Sephora China)
Giorgio Armani
GoodSkin Labs (EL)
Got 2 Be
Grassroots Research Labs (EL)
H2O+ (Sephora China)
Hawaiian Tropic
Head & Shoulders
Hugo Boss
Irish Spring
J F Lazartigue (Sephora China)
Jimmy Choo
John Frieda
Johnson & Johnson
Jo Malone (EL)
Kiton (EL)
La Mer (EL)
Lab Series for Men (EL)
Lady Speed Stick
La Roche Posay
Laura Mercier
Lever 2000
Lorac (questionable – here is their latest response “Lorac – LORAC does not support the testing of products on animals and we ask all suppliers to support this point of view and all suppliers state that they do so. LORAC does not use a third party to test on animals. LORAC does not sell in countries requiring animal testing.  Please note, LORAC cannot warrant or certify that all suppliers who say they do not test on animals in fact do not test on animals. Additionally, notwithstanding the statements of suppliers to LORAC, LORAC has no way of knowing what the “suppliers of the suppliers” are doing. In regards to the vegan ingredients there is no way to know for sure due to the lack of control over raw ingredients.
Make Up Forever
Malin + Goetz
Mally Beauty (they are working on reformulating to adhere to Leaping Bunny standards)
Mama Mio
Marc Jacobs Beauty
Marc Jacobs Fragrances (owned by Coty)
Mario Badescu (store in Shanghai)
Mary Kay
Max Factor
Michael Kors (EL)
Missoni (EL)
Mont Blanc
New York Color
Nicole by OPI
Nina Ricci
Ojon (EL)
Old Spice
Origins (EL)
Pat McGrath
Pet Head
Peter Thomas Roth (Sephora China)
Pevonia Botanica
Prescriptives (EL)
Q-tips brand
Revlon (Revlon has pulled out of China for financial reasons – it’s not clear if they are CF now)
Right Guard
Rimmel London
Roberto Cavalli
Sally Hansen
Sampar (Sephora China)
Sean John (EL)
Sephora house brand (including Hello Kitty)
Shu Uemura
Simple Skincare
Sinful Colors
Smashbox (EL)
Soft & Dri
Speed Stick
St. Ives
Talika (Sephora China)
The Art of Shaving
Tom Ford (EL)
Tommy Hilfiger (EL)
Tony Moly
Tyra Beauty
Vera Wang
Victoria’s Secret
Vidal Sassoon
Walgreens house brand
Wella (Sephora China)
Younique (According to Logical Harmony – Do not verify nor require that their suppliers of ingredients or companies that they work with in manufacturing their products are cruelty-free.)
Yves Rocher
ZIRH (Sephora China)
Zoella Beauty

For more, check the Sephora China site.

EL = owned by Estee Lauder

Cruelty Free Mascara Guide

Cruelty Free Mascara Guide

Company list updated March 24, 2017.

Who are we?

My Beauty Bunny™ is a an award-winning, top beauty blog written by Jen Mathews and a selection of writers and other beauty product aficionados — all animal lovers. Scouring the Earth for the best in cruelty-free beauty, skin care and hair care products! My Beauty Bunny™ writes about cruelty-free beauty products for guys and gals who can’t get enough hair, skin, makeup and other beauty products not tested on animals.

If you want to keep up with the latest in cruelty-free health & beauty, sign up for our newsletter here:

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  1. I totally agree with My Beauty Bunny regarding cruelty free brands owned by companies who do test! 🙂 You are awesome Jen!


  2. Thank you so much for this post! Since things change all the time I find myself having to Google when I’m at the drugstore or Sephora. This will be much easier! I bookmarked this site on my phone so I can quickly refer back 🙂 Revlon and Almay used to be two of my drugstore go to brands. I was so sad when I found out they were no longer considered cruelty free. But I won’t lie, it’s a little fun having to try to find replacements!

  3. I currently use “Juice Beauty” by Alicia Silverstone and am amazed it may not be cruelty-free. Will you get back to the origin of manufacturing too? I will not longer purchase it if it is not cruelty-free and even made in China.

    Also, curious if you have know about Revision Skincare? They have a SPF45 Matte foundation that I was wondering if it was cruelty-free.

    Great site – keep it up!

  4. I appreciate people who values animals and the environment. I want to support your advocacy and I look forward to receive your newsletters.


  6. I am a little confused about your list of testers and non-testers. Wet N’ Wild is manufactured in China, where animal testing is required, yet they are on the no testing list?

  7. Kimberly – it doesn’t matter where a product is manufactured. It only matters where it is sold (via distributor or retail store).

  8. Are there any cruelty-free dupes for CoverGirl Simply Ageless foundation?

  9. I have heard that AESOP doesn’t test its products and ingredients on animals but have not seen their name listed on any cruelty-free list.

    What’s the status on AESOP?

  10. April Polichette

    Good list! Also IT Cosmetics and Red Apple Lipstick are amazing beauty companies that are cruelty free <3

  11. Wow Glad to see so many cruelty-free companies but you forgot my favorite…Nourish Organic! I’ve seen you write about them before though so I know you still enjoy them as much as I do 🙂

  12. Awesome, Thank You! I am always looking for more extensive lists on cruelty free products. Especially the make-up is hard to find. I also use vegan and cruelty free tattoo ink and aftercare products at work and have been convincing other London tattoo artists to do the same since years. I’ll definitely share this page wherever I can.

  13. My mom had a Mary Kay saleswoman come to our house 2-3 years ago and my mom said that she was told Mary Kay didn’t animal test. Now my mom has 50% of her make-up by Mary Kay and now they’re not CF. >:(

  14. Your lists aren’t opening today. I can’t see any of the companies. I’ve tried with 2 different browsers.

  15. SOOOooo Many companies, so many products, and the saddest thing is so many animals and bunnies being used to test on. 🙁 Breaks my heart about China, I had no clue!
    What do they do with the animals that are damaged?

    Another blog post, I’ll be tweeting/sharing!
    Thank you Jen!!

  16. Can you tell me if Benefit is cruelty free? I don’t see their name on either list. This is the statement on their site:

    “Benefit does not test our cosmetic products on animals. When selecting the ingredients to be used in our cosmetic products, Benefit requires raw material suppliers to provide safety information based on scientifically accepted alternative testing methods that meet international safety standards and regulations. Benefit products must meet both consumers’ needs and consumer safety, while respecting animal life. Benefit continues to strongly support & favor alternative testing and is committed to following all animal testing laws and regulations in order to ensure our products’ safety for the end consumer.”

    I want to make sure there are no loop holes there.

  17. Thank you for this wonderful site! I have red hair and I have been looking everywhere for an auburn brow pencil. I found your post on the Anastasia Beverly Hills brow fillers / pencil. I see them on this cruelty free list but I do not see them listed on the Leaping Bunny page. Are they still cruelty free? I found their products at Sephora and the people that work there have not mentioned that they are.

  18. Anastasia is cruelty free to my knowledge. Leaping Bunny does not list every cruelty free brand.

  19. Benefit is NOT cruelty free. This statement: “committed to following all animal testing laws and regulations in order to ensure our products’ safety for the end consumer” is the loophole that allows them to sell in China or other countries that do 3rd party testing.

  20. Great resource! Who knew that Burt’s Bees was owned by Clorox? Weird. And, Trader Joe’s products are cruelty free, of course. I mean, could I love them any more? Interesting that China requires animal testing. I think we should be true to the statement “Dermatologist Tested” and only test on dermatologists. Just a thought.

  21. Thank you for posting this helpful list!

    I’ve been eyeing on HOURGLASS make up for quite some time. I saw HOURGLASS is on the PETA’s cruelty free list and they also state in their website. Or may be there’s a new update?

  22. Hi!
    i recently read somewhere that the EOS lipbalms DO conatain beeswax. However the hand lotions and other products do not.

  23. LIME CRIME are another cruelty free brand with great fashion colours and the cutest packaging ever!

  24. Thanks for this article Jen. I will be more careful when I buy cosmetics next time.


  25. Thanks for this list! It makes things so much easier for me. I’m committed to using only cruelty-free products and I use this as my guide.

    Thanks again!


  26. @jenn, no offense to China or anyone from China, but youre talking about a country that isn’t exactly known for its animal welfare practices. when a company’s primary goal is generating revenue, sorry to say it but they’ll find ways to tap the next market (i.e. china, massive population).

  27. FYI, WEN is on the Chinese Sephora site.

  28. Is AHAVA cruelty-free?

  29. What about Artistry? And what about Latin American Cruelty Free Labels where some cosmetics are excelent? Thanks for thy answer.

  30. True that…but we don’t need to condone their need for greed at the expense of their ethical commitments by purchasing their products. The vast majority of these companies were doing just fine without China.

  31. Any info on the status of Indigo Wild, the KC based company that sells Zum Bars, etc.?

  32. Is Victoria’s Secret safe to buy from?

  33. does anybody know how to repost this on facebook?

  34. Rebecca Raccanelli

    what about Benefit Cosmetics?

  35. What a great post! I applaud your coverage of cruelty-free products, and have tweeted and linked to your post. Brava!

  36. I am really interested to know where Maybelline, L’Oreal and Revlon stand on animal testing. I noticed they haven’t come up on your cruelty free list or the sephora site.

  37. Catrina – Maybelline, L’Oreal and Revlon are not cruelty free.

  38. Recently I was really, really low on money and debts were eating me from all sides! That was UNTIL I decided to make money on the internet! I went to surveymoneymaker dot net, and started filling in surveys for cash, and surely I’ve been far more able to pay my bills!! I’m so glad, I did this!! – rcjg

  39. I haven’t seen anything about essie nail polish on any of your list. i haven’t even seen it on peta(.)org, or other sites? can you tell me where essie stands? thanks!

  40. CVS beauty brand and HEB beauty (a TX grocery store chain) are cruelty free. Here are the responses I got from them asking if they were. Walgreens however replied asking what specific products I was interested in which was not a good answer for me.

    Dear Joanne,
    Thank you for your email. I am eager to respond.
    We do not use animal testing as a standard procedure for any products marketed under the CVS brand label.
    If you have any other questions or concerns, do not hesitate to contact us at 1-800-746-7287. We are available Monday-Friday, 8:30am-7:00pm ET.
    Thank you,
    CVS Customer Relations

    Ms. Mick,
    Thank you for your inquiry about our HCE branded beauty items. To answer your question – yes, these are all cruelty free. Thank you for your loyalty to H-E-B.
    Randy Miller
    Business Development Manager
    Arsenal/South 3
    646 S. Main Ave
    San Antonio, TX 78204
    (210) 938-0099 office

  41. Essie is NOT cruelty free. 🙁

  42. I contacted O.P.I and they are cruelty free, here is my response:

    Hi Ashley

    We don’t do animal testing, never have.
    We have never paid anyone else to do it, either.
    Our testing is done on paid, medically supervised HUMAN volunteers in a certified lab.

    Even now that we’re selling in China, we STILL don’t animal test .
    Because, happily — Nail polish is exempt from the Chinese animal test regulations.

    Hope this helps.



  43. They are not cruelty free but they word things in a manner that makes them sound like they are. In order for a company to be cruelty free they cannot sell their products in China, as animal testing is required there by law. Benefit sells in China to increase profit and in so allows animal testing to be done by third parties in China. See response below by their CSR:

    “Hi Gorgeous,
    loves animals and doesn’t test products on them. In addition, our
    parent company LVMH hasn’t carried out animal testing since 1989, well
    before the official European Union ban in 2004.

    committed to total safety and impeccable quality for our customers. Our
    teams have developed extensive know-how in ‘alternative’ testing that
    does not involve animals (cell culture, reconstructed epidermis, and so

    LVMH has led the charge on animal-free testing, but
    unfortunately, authorities in countries like China continue to require
    it. When registering products in China, we provide product samples and
    many documents attesting to the safety of the product but we do not test
    our products on animals. We’re hopeful that positive changes in Europe
    will at some point impact all markets.

    Have a beautiful day,Janna
    Benefit Cosmetics Customer Care”

  44. Hi Ashley – that doesn’t sound legit at all. Nail polish is absolutely NOT exempt from animal testing by Chinese law.

  45. :O Woah, seriously??! And that was the answer I got from e-mailing their company! Oh nooo!! D:

  46. I think you are missing two from this list. Dr. Hauschka and Intelligent Nutrients. And what about Clarins? Are the selling in China too now?

  47. what about Elemis and Laura Geller please

  48. Cassie Jane Perdue

    Does anyone know if LIT Cosmetics is cruelty free?

  49. Hey I just wanted you to know that Fresh has a store in China. So no longer cruelty free.

  50. Love wetnwild, but unfortunately, if you look on the product you can clearly see: made in China.

  51. Violet – being made in China does not mean a product is tested on animals. Being SOLD in China is another matter, however.

  52. Can I make a personal suggestion, or rather, a request?
    I think it’d be really awesome and convenient if all the names/ brands had links to their website. I found a lot of them and I’m really loving searching for new brands and checking out their websites, but I can’t find some of them it seems and I really would like to take a look at all of them. Thank you! I hope everyone is/ goes cruelty free!

  53. Are Glo Minerals, Bliss, Ulta, and Lovely Skin all cruelty free companies? Can you list some of the high end fragrances that are not cruelty free please? To my knowledge, Creed and Ajne fragrances are cruelty free but can you confirm this for me please? Also, I do notice that you advertise some companies for contests on here that are not cruelty free. Why is that?
    Thanks so much and I love this site! I just subscribed to your newsletter. 🙂

  54. I’m a huge fan of Ole Henriksen skin care products. Their website’s FAQ states that they do not test on animals. If you can confirm this, you should definitely add them to the list, their products are amazing.

  55. Limecrime and Makeup Geek are cruelty free!!!!

  56. I wanna know if Lorac, Laura mercier and Victoria’s secret are cruelty free 🙂

  57. I believe Ole Henriksen is sold in China (not CF).

  58. Physicians formula used to say not tested on animals. What happened?

  59. Victoria’s Secret is–they are owned by the Limited Co. which is CF. This also includes Bath and Body Works 🙂 I do not believe Laura Mercier is. Oh well. She’s an expensive anyway.

  60. Does Ulta have its own brand like Sephora?

  61. Yes, Ulta does have their own name brand.

  62. Hi Jen, thanks for this informative list! I don’t see Limecrime, Models Own and Philosophy on this list. Other sites have listed them as CF and I was wondering if you were be adding them to this list?

  63. Beeswax isn’t a form of cruelty, and they do no animal testing whatsoever.

  64. Can you please double check this? I was told or read somewhere that they chose not to (could be wrong…don’t want to risk a rabbit!)

  65. I’m pretty sure LimeCrime is CF, but I don’t know about Models Own. Philosophy is definitely NOT cruelty free. 🙁

  66. Write to the company and let me know what you find out!

  67. Hi Jen, thank you for the list! I actually found your site because I’m trying to find out if Bath & Body Works is cruelty free, do you know for sure? Thank you!

  68. To the best of my knowledge B&BW is CF!

  69. Hi! I love your list. You should DEFINITELY add The Honest Company to your CF list. They are absolutely wonderful!

  70. How about Em by Michelle Phan? I bet she’s all about CF for her own brand. I also think it’s worth looking into especially since she is not making her products available internationally yet, to the best of my knowledge.

  71. Hi, I love your list and the continous updating.
    Question: you know if sisley cosmetics is cruelty free? Thanks a lot 🙂

  72. Does anyone know about Mally Beauty? Their site says cruelty-free, and their FAQ says they dont test on animals…just wondering!

  73. Organix (OGX) is on Peta’s does not test list, do you comsider them cruelty-free? Thir FAQ has a very detailed and open answer.

  74. Elisabeth Sørensen

    Orly and Opi are not listed on PETA’s No Testing list..

  75. I would like to know where you get your information from? After doing some research some products you say aren’t cruelty free actually are (ex almay, body shop).

  76. OPI is sold in China and therefore NOT cruelty free. Orly is cruelty free to the best of my knowledge.

  77. Hi Melissa – The Body Shop is cruelty free, but Almay wasn’t (it’s owned by Revlon and sold in China). HOWEVER, Revlon has just pulled out of China for financial reasons. I don’t know yet if that means the products will be cruelty free. Will keep you posted as I find out.

  78. it is best beauty brand on cruelty..

  79. Hi! I’m trying to get all my cosmetics to be cruelty free! I’m a little confused, I see you list some that are free, such as ELF, and NARS….but they’re not listed on PETA or Leaping Bunny? So I looked at certain packages of ELF and others, and they’re made in China, but are cruelty free, so how is this? Also, the NARS says on website, and you list they’re cruelty free? I’m trying really hard to get rid of any BAD and go with all GOOD!!!!

  80. Malissa – I contact the companies directly and ask if they are sold in mainland China (manufactured in China doesn’t matter), if the end products are tested on animals and if the ingredient suppliers are CF. What did you see on the NARS website? Please email me: jen at mybeautybunny dot com

  81. I just found out that Walgreens brand Studio 35 Beauty not only doesn’t test on animals at all but they don’t sell in China! I have the face lotion and it’s amazing! Just thought I’d let all you fellow drug store fans out there know & to add to the cruelty free drug store list! I called Walgreens & they answered all my questions flawlessly. Yaay!

  82. I think I read somewhere that her brand is owned by Estee Lauder and therefore isn’t CF.

  83. Hi!! My sister just bought me a eau de toilette by Star Nature, i wanted to know are they cruelty free ? Thanks in advance. Alina

  84. Just want to share with you all, that you need to be more specific when you emailed them in regards to animal testing. Many consumer believe that their products are not tested on animals, however, the thing that most consumer didn’t ask is whether the ingredients and their suppliers do animal testing. Which I believe is worst that the end product itself.
    If you want to know more about what question to ask, visit peta’s website! they have a guidelines on that and so much more information about being cruelty-free. Little research go a long way.

  85. LA Colors has the bunny sign on it, has amazing products and it even says on the peta website that they don’t test on animals 😀

  86. Hi Jen,
    If you go to NARS website under Customer Care there is sections regarding animal testing and ingredients they say their cruelty free. I bought Tarte mascara at Sephora, the box has the cruelty free bunny logo. I got a lipstick from ELF also says no animal testing. Another question is any hair color besides Henna you can recommend?

  87. My understanding was that The Body Shop is now owned by L’Oreal who does test its ingredients which is why Lush separated from that company.

  88. Hi Jen! I recently wrote to PETA asking about Smashbox because I saw them on their list. I double checked your list and logical harmony’s to see if you had changed the status of this company. PETA sent me this email:
    “Thank you for contacting PETA, and for taking the time to come to us for more information. We’re happy to share that we’ve received written assurance from Smashbox that they do not test on animals and are not selling in China, and have added them back to the list of companies that do not test on animals.”

  89. Dang it, I didn’t realize Pureology is owned by L’oreal..well, I guess I’ll be finding a new heat guard product!

  90. Hi Jen! I wanted to let you know I wrote to Tatcha, as I’ve heard such good things about their products. This was their response to me:

    “Dear Anna,

    Thank you so much for reaching out, and for your interest in TATCHA! Great question; I am proud to tell you that TATCHA does not test on animals in any country, nor do our vendors, chemists, manufacturers or formulators. We sell our products in Hong Kong, which has different regulations than China regarding animal testing. I hope this is helpful!”

    Thanks so much for creating this site. It’s so nice to be informed!

  91. Hi Jen, Thank you so much for this blog. I’m also a member of NAVS and am very passionate about my animal friends. I noticed you have Wet & Wild on the safe list. I bought their foundation, which has the bunny logo and states it is made in the USA but packed in China. However, I
    also bought eye shadow without reading the back and when I got home I noticed it says Made in China and has no Bunny logo. Can I assume this IS tested then? By the way, I have been a long time user of Revlon so I have been scrambling to find comparable makeup to replace the Revlon – not an easy task! Thank you for all your research! Jenise

  92. Hi Jenise – thanks for your kind words! Wet N Wild is made in China but doesn’t sell in China (as far as the CF community is made aware anyway). So that means they are still CF. Revlon has actually pulled OUT of China (for $$ reasons of course), so they may be CF again. Waiting to hear more on that subject. For now, I’m avoiding Revlon though.

  93. Prabakar Payliyft

    I happy to hear about your products, currently my wife using vegan makeup brands only i don’t have knowledge, i kindly request you to send details to mail id… Then in pondicherry your products are not available how can i get it..

  94. If you find something that compares to Pureology, let me know. I’m sad that I won’t be able to use my Nanoworks anymore!

  95. Brittany Marie Winans

    I believe Elizabeth Arden does not animal test, though they are owned by Estee Lauder and probably sell in China.
    Also — for those selling in China — with China changing their laws this summer so that it is OPTIONAL TO TEST [like in the USA], will any of these companies be changing BACK to Cruelty-Free? That may be something to ask some of the CEOs/etc. of the companies listed on here: I am particularly curious about MAC, Aveda, Clinique, OPI, Sephora, Avon, and Mary Kay Cosmetics.

    If any information has been found on this, please feel free to email me at brit.darko@gmail.com


  96. Bliss is not – I don’t know about the others

  97. Hi I wanted to ask, do you havea list of cosmetics that on top of being cruelty-free are also chemical- free? I love cruelty-free makeup but some of them tend to have a lot of cancer-related chemicals like parabens. For example I like Elf products but they have loads of parabens and it worries me. Do you have any suggestions? Thank you for your time!

  98. To clarify, Elizabeth Arden is NOT cruelty free. And China’s new law ONLY applies to domestic Chinese brands (AKA brands FROM China). So, if a brand from the US, UK, etc wants to sell in China, they still have to do 3rd party gov’t mandated animal testing.

  99. NARS is owned by Shiseido Cosmetics, who does test on animals 🙁

  100. Hi Jen,
    Thank you for all this info! I am currently looking for a lab to create my own Makeup line and cannot seem to find any labs that are just “cruelty free”. If you have any resources or info regarding labs, I would greatly appreciate it!

  101. Hi Jen, was wondering if you had any info on BeautiControl brand and LA Colors. They both claim to be cruelty free and LA Colors even has the bunny logo on it, but I didn’t see either on your list. Hope you can help ouT

  102. Urban Decay is still cruelty free certified by PETA and The Leaping Bunny Company and has some vegan products. They are still owned by L’Oreal

  103. I have changed all of my beauty brands and regimen due to Aveda and Bare Minerals selling out to Estée Lauder and Shisedo who are definitely not! I am disappointed that these once ethical companies who were started by individuals claiming to take a cruelty free stance gave into greed and power! I will now go to Youngblood cosmetics who hold at this time to these values!

  104. Hi Kim – Mana is cruelty free! Their formulations are the BEST out there! I don’t use them for my skincare line, but I have tried their color cosmetics, and a lot of HUGE brands started with them.

  105. Elizabeth Arden test on animals

  106. why is the marked in china so important, they are so cruel over there

  107. Thanks sooo much!!! I really appreciate your help!

  108. Hi there, the Celebrity Anti Wrinkle Skin care product range is also Cruelty Free, as well as against animal testing 😀

  109. Hello !! I’m Bridgette. Just joined discus and I’m always ecstatic to find good cruelty free resources. My problem is identifying animal by product ingredients in cruelty free products. I switched my secret deodorant to Jason. Yet it contains allantoin! Which is animal by product! Be careful!! I recently wrote to peta asking about and if there is such a source that would contain ALL CF brands (because some are missing, even in their database), while including everything from cosmetics to cleaning products to materials and fabrics to glues and rubbers and paints and plastics to lubricants and candles plus much more!! Also while containing where to find and buy including stores and online. Also containing all animal by product ingredients and the best tips on how to identify them. Also containing the alternatives to them. They can be so sneaky! As a person and activist I don’t feel 100% about not knowing and understand all of it. I would love to know that the resources are within reach if I can’t find them online, and vice versa. I’m pretty much seeking a resource for the whole package. Including ways of finding out if these companies sell to a country such as China where they test on animals. Maybe a magazine that stays updated to keep us animal lovers and defenders updated as well. Jennifer Mathews I can not Thank you enough for your time, dedication, and hard work. This site is an absolute charm! Please respond when you have a chance?? With much love – Bridgette

  110. Hello! Julep cosmetics is also cruelty free: )

  111. Didn’t realize Revlon was ever CF.

  112. One of my favorite brands is Make-Up Forever…. Any info?

  113. Makeup Forever is not cruelty free. 🙁

  114. I have a question I see taste is on the cruelty free list when when I when I was looking at at the smooth operator finishing powder and it says made in China on on the bottom

  115. I was wondering if flower beauty is vegan and or cruelty free, today I saw it in walmart but I’m wondering to get it or not since they stop carrying hard candy.

  116. It doesn’t matter where cosmetics are made – only where they are sold.

  117. Sarah Rayner Hancock

    Flower is cruelty free

  118. Does anybody now about Amway brands, such as Artistry, Glistter, Beauty Cycle?

  119. I noticed Bath & Body Works is on your company list but not Leaping Bunny’s and was wondering why.

  120. Not all cruelty free companies are Leaping Bunny certified.

  121. Hey I was wondering if Eco Tools is cruelty free because many people say it is and some say it’s not.

  122. I’m looking for antibacterial home products such as multi surface cleaners and dish washing liquid. I want my sister to switch to cruelty free but her husband is a germaphob and won’t use anything that isn’t antibacterial! I’ve found quite a few products but not multi surface and dish soap…any suggestions? And is there cruelty free bleach? Thanks!

  123. Lemon juice, White & Apple Cider vinegar, and tea tree oil are all antibacterial. It doesn’t have to smell like chemicals in order to kill germs. That said, if your brother-in-law is truly convinced that only bleach can kill germ, he’s going to be a tough sell to cruelty-cleaning products. Good luck!

  124. Tarte was bought out by KOSE, who does not participate in cruelty-free means. FYI for all Tarte users.

  125. Why isn’t ELF listed as all vegan? On their website it says there are no animal ingredients.

  126. You can add Bite Beauty if you like. They are leaping bunny certified 🙂

  127. Monzell Bautista

    Why are cruelty free products so expensive? I’d love to be completely cruelty free but can’t afford it. Plus i live on guam and it’s hard to find these items!

  128. Panda Southcombe

    What about Essence cosmetics?? Their website says no animal testing but I can’t find about their parent company.

  129. I believe their brushes are not vegan (according to Logical Harmony).

  130. Any information on Ulta brand cosmetics

  131. Search the internet far and wide. Many little businesses you wouldn’t expect sell alot of CF items. I find more and more everyday. Also if u look up the ingredients and instructions you can make your own vegan cruelty free items from cosmetics to body care to cleaning products to everyday household use items like glue, deodorant, nail treatments, hair care, moisturizer, shaving cream ect..

  132. Hi, I was wondering where you got your information about the Mario Badescu store in Shanghai? It isn’t listed on their website’s store locator or Google Maps.

  133. Method is amazing!

  134. Anyone know the official answer about toni and guy products? I read they were cruelty free in 2002 but are they still?

  135. According to Beautypedia, Ulta does not test on animals.

  136. I’m trying to find out whether Japonesque is cruelty-free, and haven’t found an answer so far. Thanks for all you do. 🙂

  137. Hi Jen….question for you, I see you have a post from last year about Living Proof hair products, but they’re not listed on the Leaping Bunny site nor on your list above? I’m hoping you can confirm they are cruelty free? And if not, can you (or anyone?) suggest a good cruelty-free voluming shampoo or conditioner that isn’t sticky? thanks !

  138. I’m not 100% sure if they are still cruelty free to be honest. They were cruelty free, but they may not be now. I’ll look into it further. In the meantime, how about Paul Mitchell volumizing products?

  139. Hello Jen, I saw your post from 2012 about MUD (Make-up Designory) and that they have a cruelty free line. So, not of all their cosmetics is cruelty free (they are not listed
    on your list)? Thank you for your answer.

  140. Yes they are cruelty free. I’ll update the list.

  141. Check the Sephora China site – I believe that’s where I saw it. If not, it would have been from my contacts in China.

  142. I did check Sephora’s China website before commenting and I just checked again to be sure. According to their website they do not test on animals and never have.

  143. This is the 2nd time today I’ve read that allantoin is not cruelty-free. Up until today I thought (assumed) allantoin would be extracted from Comfrey (herb). Perhaps in Jason’s case this is true (I hope so as I buy their shampoo).

  144. So surprised that you didn’t include Seventh Generation and Mrs. Meyer’s Clean Day on your household products list.

  145. “How many bunnies does Revlon blind for beauty’s sake?” That was the seminal full-page newspaper ad that Henry Spira ran in 1983 to get Revlon to stop testing on animals. By the end of the decade they were CF. Look up the campaign, it was a landmark in the CF movement.

  146. I think Dr. Hauschka is CF. I don’t know that Clarins ever was. They always said their finished products were not tested on animals, but their ingredients…who knows?

  147. They kill them. Most if not all animals subject to these tests wind up dead because they’re thought of as disposable equipment. :,,(

  148. I always thought it usually came from eggs.

  149. First of all- thank you so much for doing this list! May I add some information please: Murad is listed on NAVS as a Tester. Also: you still have John Frieda and Jergens in your drugstore finds (in your cruelty free list you deleted both companies already). May I also add that Palmer´s might be cruelty free in the sense of animal testing- but they use Palm oil which produce kills Orangutans. So indirectly I feel like they are animal cruel too. Hard Candy is no longer Leaping Bunny certified. Thanks again for all your hard work! I appreciate it very much! XOXO, Sissi

  150. Thanks for the tips! I will look into all of these now!

  151. They should be on there – if not I’ll add.

  152. Does anyone know if ULTA is cruelty free? The salespeople claims they are, but their products are made in China. Thanks!

  153. I think people should know that Sally Hansen and Redken are not on the cruelty-free list. 🙁

  154. I see Nexxus is on the cruely free list yet the products no longer say ‘not’ or ‘never’ tested on
    animals. Why is this?

  155. Almay? Physicians Formula? Jane? Nyc? If not on the above list, does that cruelty free?

  156. Sorry, I meant to say…..if a brand is not on the above list, does thar mean that they are not cruelty free?

  157. Great list! This is nice to see it all together! Sad when you see they turn to China and have to do testing as a result! Greed is often bigger than their heart!

  158. Is Bobby Brown cruelty free?

  159. Hi Jen,
    I have been looking for a good make-up brand that is cruelty free. I have been going crazy buying Smashbox make-up, telling my sister to buy Smashbox as it is listed on the Peta list as cruelty free. Now I see that it is sold in China. It is missleading to have it on the Peta list if it is not 100% cruelty free. I know some of their products are cruelty free as they have the leaping bunny on. Obviously not all of them are cruelty free as they sell in China. Can you sudgest a good make-up brand that is cruelty free? I live in South Africa and don’t recognise many of the brands on your list. Its seems like most of the big make-up brands test on animals :-(.

  160. Hi Marta,
    I have been using Artistry. I recently contacted Amway about there animal testing practices. They said they do not test their products on animals. However they also said they do not screen or select their suppliers based on their animal testing practices. This put me off as I can not be sure that the product is 100% cruelty free so I will no longer be using the product. I hope this helps.

  161. Hey Sissi-I thought I might find you here too! After your video and Kathy A’s L’Oreal history I decided to go 100% cruelty free and am on the hunt for the best products to replace my current faves.
    Thanks for starting me down this path-it feels really good to put my money where my mouth is. I was just saying to my husband last night “If anyone tried to come into someone’s home and perform these tests on their pets they would go ballistic! Yet it’s ok to perform on thousands of other defenseless animals?”
    Thanks again!

  162. Oh I just see your comment by accident! That is fantastic that you also start with cruelty free cosmetic. With all these fantastic option we have it should not be a problem! You are so right, girl! Have a great day, Kisses, Sissi

  163. Yes- Ulta is cruelty free! YAY! It does not matter if the products are MADE in China- it matters if they are SOLD in China. 😉

  164. No Bobbi Brown is not cruelty-free.

  165. Almay and NYC are NOT cruelty free. Physicians Formula and Jane are cruelty free.

  166. It only means that the finished product is not tested on animals- but the ingredients still are… 🙁

  167. Essence is cruelty free!

  168. Anything made in China is NOT cruelty free as it’s their law to test products out on animals to insure safety before selling to the public.

  169. Almay is owned by Revlon, and it says on the Almay website that they do testing if required by law. Not sure about the other two though.

  170. That is not true. Products can be made in China and shipped overseas (to Europe or America for example) and are not tested on animals. It’s only if they are sold in China that there might be a problem.

  171. Smashbox used to be cruelty free but is back to animal testing (like you said: they sell in China.) If you see a product from smashbox with the leaping bunny it must be from “an old batch”. We all do not understand why PETA still lists smashbox as cruelty free. Have you heard of pmu professional make up? It is a professional brand used by make-up artists in South Africa http://pmu.co.za/shop/
    I think Too Faced is also shipping worldwide!

  172. Please everybody: support Legislation to end cosmetic testing on animals. Every signature helps! This is how we did it in Europe too! Click here and sign! https://secure.humanesociety.org/site/Advocacy?cmd=display&page=UserAction&id=6433&s_src=web_85537485_id85537485#.U3VQsnanYaN

  173. I’m so sad to know that, these companies are willing to do animal testing so they can sell more products to china. Is money really worth more than ruining the moral? I don’t get Chinese thinking either they hurt animals in every way and now demanding these companies to animal test. I certainly ended my love affair with MAC after it’s been bought by EL.

  174. Darn it. It’s only for US residence only. I live in Canada.
    I’ve signed some other petitions regarding animal cruelty through PETA and change org.

  175. I support legislation to stop animal testing for cosmetics. This is barbaric, and for what!

  176. hi i had a serious question i hoped could be answered..i’m about ready to relax my hair and i’ve been racking my brain trying to find a cruelty free hair relaxer online and have had zero luck. i came across one but they only sell it to salons and i do my treatments at home (sorry can’t afford to put $$$ down on my hair right now). does anyone know of a site where i would be able to purchase some? please and thank you 🙂

  177. Try sleekhair.com I’m not sure of the brand that you are after, but I found some professional products there.

  178. Awesome!!! Thank you so much!

  179. i checked it out but unfortunately the only cruelty free brand that was selling was conair and they only do a thermal hair straightener which just reduces curls but doesn’t straighten the hair :/

  180. You can hardly find any of these brands in Europe. I checked the list on leaping bunny and PETA and those lists also apply for the US. Where can I find a list for cruelty free brands in Europe? Thanks!

  181. Hi Theoni – here’s a list of European Leaping Bunny certified products – http://www.gocrueltyfree.org/search?country=231

  182. The newest PETA list of cruelty free products does not list the smashbox products as cruelty-free. They have removed all of the companies who have cheated on their pledges in order to make millions in the Chinese markets. They include: Clinique, Revlon, Avon, Lancome, Clarins, Estee Lauder – and many more. Here’s a link to their list of cruelty free products: http://features.peta.org/cruelty-free-company-search/cruelty_free_companies_search.aspx?Donottest=8&Product=0&Dotest=-1&Regchange=-1&Country=-1&Keyword=
    I am new to My Beauty Bunny, and I can’t tell you how delighted I am to have found like-minded, caring people who will go that extra mile to improve the lives of animals. Together we have made many differences in the way society sees the treatment of helpless creatures – and thanks to all of you here, we’ll continue fighting until we have eradicated every form of animal abuse.
    My other connection here is to fellow Fibromyalgia sufferers – not a club to which we would liked to have signed on to, but good to feel the companionship and strength you show each other.

  183. Hi Theoni,not all cruelty free companies are listed on PETA or Leaping Bunny. But a lot of the companies My Beauty Bunny has listed sell actually world wide (online) or you can find the products on ebay or Amazon. Maybe you have not heard of them before because a lot of these are not drugstore. Are you more interested in Skin Care or Make up- or both? You can buy for example Paula´s choice (Skin Care) online in Europe https://www.paulaschoice-eu.com/ May I ask from which country you are? I am German but do live in Florida. Maybe I can help you a bit in finding what you are looking for. Let me know! XOXO, Sissi

  184. I can still find Smashbox as CF on PETA´s list- (even though we all know that they sell in China). Really strange why PETA did not remove them.

  185. Just to let you know that I never order from Amazon as they also sell Foie Gras and can not support that.

  186. Seba-Med has the leaping bunny certificate but it says “seba-med, usa”. the brand is german, and i’m confused. does seba-med sell in china? i’ve just written a mail to the german company and still waiting for a reply but i wanted to ask you, too.

  187. What about Limecrime and Sugarpill?

  188. Isn’t there a new law in EU that forbids to sell any products that has been tested on animals?

  189. LimeCrime and Sugarpill are CF.

  190. I’m not sure if anyone else has mentioned this, but apparently china is lifting the mandatory animal testing law, which is why so many companies are starting to sell there. I work for LUSH (which is a huge animal rights advocating company) and they’re talking about opening shops there. If so many companies are making the leap to sell there, most of them probably aren’t willing to abandon those ethics.

  191. Hey Jen! I noticed that BH cosmetics isn’t on your list, but they are certified by Leaping Bunny. Is there so,ething that indicates they changed or something? Just checking before I order from them!

  192. Hi ladies!! I am a HUGE fan of Revlon Colourstay, however I heard that they are now shipping to China, so will be required to meet China’s animal testing policy. My question is, does anyone know an amazing long lasting foundation, similar to Colourstay that is cruelty free? Thanks so much!

  193. RMS is the cleanest line I’ve found. Ilia Beauty is also great. (neither is vegan). Andalou Naturals has a fantatasic BB balm (3 shades) and some good hair care, W311 People, Acure has some great skincare, Anastasia and Tarte have performance cf cosmetics with some paraben free options, and EYEKO has great CF mascaras, liners and shadowsticks which are paraben free.

  194. This is so strange. I went to the Smashbox counter and the lady assured me that 100% yes they were cruelty free and they’re still on PETA’s list. x

  195. add essence to the cruelty-free drugstore brands! i’m a little bummed because i used this list for reference so skipped over the essence products when i was at shopper’s with a coupon :/ peta’s is more updated but takes longer to load so i used this bc it was condensed nicely

  196. I know! But they are not cruelty free for sure because they sell their products in China. I am guessing that PETA is just a bit slow? Or maybe money plays a role…who knows what is going on there but I am not buying Smashbox as long as they sell in China!

  197. Sebamed is cruelty free!

  198. Yes- I have heard they are debating that but it is not done deal. Stuff like that always takes forever!!!

  199. Yes! BH cosmetics are cruelty free!

  200. It is actually more the opposite: Revlon just pulled out of China (because they did not sell enough in China!) but they keep their stance to do animal testing when required by law and therefore they are not cruelty free.

  201. Holly – I unfortunately am not aware of any drustore brands that compare to the revlon colorstay ( I admit I loved that one too), but if you’re willing to spend a little more $$ then Urban Decay Naked Skin liquid foundation is supposed to be good and I use the Tarte Amazonian Clay 12hr foundation and it’s amazing in terms of coverage and lasting the whole day! Both are vegan 🙂

  202. list updated july 2nd, but i think milani and jordana are now officially back to being CF. unless you know something else?

  203. Amaranthia – I’m not sure that Milani and Jordana are truly cruelty free. PETA says that they are. But the company won’t answer questions about cruelty free suppliers posed by other bloggers (Logical Harmony, Phyrra). They also haven’t started to apply for their Leaping Bunny certification. I think they honestly don’t know if all their suppliers are CF.

  204. Hey so I found this https://www.lush-hk.com/. Lush Hong Kong, but I thought Lush didn’t sell in China because of animal testing laws?

  205. Hi sweet Jen, first of all I want to thank you again for your wonderful blog!!! I read it almost every day! ❤️❤️❤️

    I was digging a bit deeper because you list “White Rain” on you CF drugstore finds. So I googled and googled… I found out that White Rain was sold to High Ridge Brands (who also acquired Vo5, Zest and Rave.) I emailed them 2 weeks ago about their stance to animal testing and I have never gotten a response- which for me is almost equal to not being CF. I am not comfortable saying that White Rain is cruelty free. I would love if you could check this again. Thank you so much, Jen. XOXO, Sissi

  206. Klorane is not vegan – they use Mink Oil in their products ! beurrrrkkkk 🙁

  207. Hi Jen, I was doing some research regarding “White Rain” as I would love me some cheap cruelty free Body washes- lol! I found out that High Ridge Brands (they own also Zest, VO5, Rave, Coast) bought White Rain around 2012. See here: http://highridgebrands.com/family-of-values/ I wrote them 2 weeks ago and asked about their stance to animal testing and have never gotten a response. No answer means pretty much that they are not cruelty free to me. What do you think? XOXO, Sissi

  208. Thank you for checking – I will have to look into this! Are they certified by PETA or Leaping bunny?

  209. Hong Kong is a separate entity from mainland China. They don’t abide by the same animal testing rules.

  210. Lime Crime cosmetics is cruelty free from what I understand, amazing makeup brand please add to the list!

  211. Is Laura Mericer cruelty-free? It says they don’t test on animals on their website.

  212. No they are not! Oops my comment is now here twice lmao!!! Sorry for that!!!

  213. Asinate Vaka'uta

    I would spend a bit more on Kat Von D lock it foundation, being she has a cruelty free brand. My favorite foundation!

  214. Thanks so much for doing this list! Although to add is also Butter London and Makeup Academy 🙂

  215. Also Lush make all their products in the store (not sure about online stuff though) and the Chinese animal testing laws only count for products being sold into the country or out of but not in.

  216. For a little more $ I go with Arbonne’s liquid foundation. 100% vegan, free of mineral oil/dyes/etc. Lasts alllll day and great coverage! http://www.melissadanton.myarbonne.com

  217. Medusa’s Makeup is also CF, and beautiful. I would add them to the list. http://www.medusasmakeup.com/

  218. Are the products sold in Sephora.com different from Sephora.cn? Are both sites from china?

  219. I love Obsessive Compulsive Cosmetic’s Lip Tar. Apply it over the lip primer and it lasts at least 6 hours. The colors are pretty and very pigmented, but you can build the color you want (or blend colors).
    They are cruelty-free and vegan.

  220. sebamed has distributor in China. at first, i thought they only sell in Hong Kong, but turns out they also sell in China.
    I informed Leaping bunny about this and they are now checking. 🙁


  221. Laura Mercier is NOT cruelty free. Read careful! Here is what their website states:”We oppose animal testing and our products are not tested on animals
    unless required by government regulations.” The term “unless required by government” means that they DO test in China- as it is required by law in China.

  222. Actually on their website it says “We do not, nor have we ever, tested our products on animals. We also do not contract outside companies to test on animals for us.”

  223. Sacha Cosmetics is also cruelty free. http://www.sachacosmetics.com

  224. Jordana/Milani are now on PETAs site

  225. Sorry, just ignore the question I asked.

  226. Is Maquillage Atelier Paris cruelty free? You would think with the EU ban on animal testing, they would be, but I wonder if anyone has communication from this company? Thanks

  227. Sephora.com is not a chinese site. But Sephora carries both: CF and not CF products. Type in on Sephoras website in the search box “cruelty free” and it will pop up a lot of cruelty free items.

  228. Interesting! Only 6 days ago they stated on their website what I stated above and apparently they changed the text. Not sure we can trust that at the moment…

  229. According to Yes To Carrots website they are cruelty free.

  230. Hi Jen,

    This might be right in front of me somewhere but do you know if RMS does third party testing? On their website the only animal testing information is


    Not an extraordinarily wordy statement.


  231. Hi Jen

    Thank you so much for doing this. I had been wondering about a few brands. Especially Urban Decay because they are a favorite of mine.


  232. conniemairbrush

    May be. That´s why because there is a new law about to test in China. http://www.specchemonline.com/articles/view/cosmetic-legislation-in-china#.U9e59_l5OAU.
    Also Coastal Scents cosmetics are made in china and in the brand website they said ” Cruelty Free, absolute no animal testing”.

  233. conniemairbrush

    I love OCC too!!…I´m an airbrush makeup artist i use the foundation and the pigments. Great and 100% vegan.

  234. conniemairbrush

    Yes, apparently China is lifting the mandatory animal testing law in some cosmetics. I read it here. http://www.specchemonline.com/articles/view/cosmetic-legislation-in-china#.U9e59_l5OAU

  235. Robin in Boulder

    Just today, I found your website and am already confused. Your home page is offering a free Clinique sample, but else where on the website, it is crossed out as NOT cruelty free because it is sold in China. You also rave about Ole Henrikesen’s eye gel, but this brand is not on your approved list. e.l.f. Cosmetics are also touted as cruelty free, but this brand is made in China. Please clarify.

  236. Does anyone know of a multi-level marketing company that is cruelty free?

  237. Is Pixi cruelty free?

  238. Robin- the ads are Google Adsense – and based on your browsing history. I do not have a contract with Clinique and have never worked with them. ELF is cruelty free. Where the products are made is not an issue – where they are SOLD is when the gov’t intervenes and demands animal testing. And Ole Henriksen was formally cruelty free (brands decide to sell in China all the time). You were reading a very old post.

  239. You should check out Lush.com . They make fresh handmade cosmetics that are cruelty free and vegan. They are expensive sometimes, but I admire how active they are in the cruelty free community.

  240. Hi!
    Do you know if Stila is cruelty free or not?

  241. Urban Decay are owned by L’oreal. So if you buy any of their products you will be paying for tests on animals. I loved urban decay too but I couldn’t stomach that thought.

  242. Stila is now sold in China so no longer CF. 🙁

  243. Great list!

    I think Victoria Secret are unfortunately not cruelty free anymore as they are now sold in China..:/ (?)

  244. Well, they basically just repackage and upsell, so there wouldn’t be any need to test on animals.

  245. they are soooo not cruelty free!!! they are cruel with humans and animals

  246. Thanks 😀

  247. The new law in China is a step in the right direction but has no effect of imported brands like Mac, Estee Lauder, Loreal and many more- they still have to be tested in China- see more here: http://www.logicalharmony.net/china-takes-first-step-towards-ending-animal-testing/#axzz3ABndEbv1 It does not matter if a product is MADE in China. Products that are made in China but not sold in China can still be cruelty free. 🙂 Sissi

  248. It is true: Urban Decay is owned by Loreal (as is The Body Shop and now also Nyx( but the brand itself remains cruelty free. You have to make your own decision if you still buy UD or not.

  249. They are definitely not cruelty free, I would be shocked if they ever were. I worked for them and all make-up brushes are made from goat, pony and animal hair according to the tags. It’s all made in China so it is very likely the make-up is tested on animals.

  250. Are the White Company fragrances cruelty free?

  251. I found that catrice doesn’t test on animals and even they don’t buy from suppliers that test their products on animals you can find it here; http://www.catrice.eu/en/inside-catrice/we-say-no-to-animal-testing.html

    For essence goes the same
    it’s on their site too
    both they don’t test and they don’t work with suppliers that test their products

  252. I’m pretty sure L.A. Girl Cosmetics/Beauty 21 is cruelty free. Check out the response this blogger got from an inquiry w/ the company: http://humanelychic.blogspot.com/2014/01/la-colors-and-beauty-21-animal-testing.html

  253. I am starting to go cruelty free…but my skin care regiment is not cruelty free and good cheap suggestions

  254. Hey there! I used to live in HK and purchased stuff from them all the time. The fresh face masks they make in store- everything else they sell (in store and online) is shipped from their UK branch. Regardless, HK doesn’t have the same testing laws as mainland China, so they’re still cruelty free 😀 hope this helps!

  255. Rimmel doesn’t test on animals either, according to their website

  256. I looked on China’s Sephora website & did not see Korres or Origins on there, so… *fingers crossed*

  257. Rimmel is definitely not cruelty free. I believe they sell in China. They use clever wording to make it sound like they are cruelty free.

  258. Why Dr.Hauschka is not on the list of cruelty free beauty brands? I have understand that Dr. Hauschka is cruelty free. It is on the Peta’s list of cruelty free cosmetics and it has certified by “Pro Luonnonkosmetiikka ry”. Am I wrong? And btw I’m so sorry about my english, I’m from Finland and I don’t speak good english 🙁

  259. Hi There, I was directed to Ole Henriksen at Sephora today, the sales girl told me they’re not sold in China. I checked the Sephora China website and can’t find it on there.

  260. Hi ! I wanna go CF with my products but I live on an Island and most brands we got are basically the big known ones (l’oreal, estee lauder and others) that are not CF…
    I’m gonna try and look more into some other brands if I find any good ones, buying on the net costs a lot in here, sad 🙁
    Btw love the whole site!

  261. Wish there were more specifics on Cruelty-Free perfumes….also BOO for OPI now selling in china:(

  262. Rimmel doesn’t test their finished products on animals, but they could still test ingredients. Rimmel is also owned by Coty, which does test.

  263. There are some companies that will be on Peta’s list of cruelty free but not on the Leaping Bunny’s list, but they don’t have to be on both to be cruelty free 🙂

  264. I’m finding that it’s hard to find cruelty free products that are budget friendly. I just bought a moisturizer that I sampled and really like and it was around $50.

  265. Does anyone know if Bath and Body Works is really cruelty free?

  266. The Yes Too (carrots… I like the grapefruit ones) line is great ($15ish)! And Acure makes a lovely day cream. It smells like apple cider at first which I kind of like but the scent wears off in minutes if you don’t ($15).

  267. Trader Joe’s is a mecca for those wanting to be cruelty free. They have two different moisturizers, one for $5.99 and one for $3.99, and both are great. Their shampoo starts at $2.99 a bottle. They also have soap, toilet paper, tissues, and household cleaning products. Anything with a Trader Joe’s label is cruelty free.

  268. Too faced is not on the list? I was told they were CF.

  269. Try reading. It’s on the CF list.

  270. I have just contacted mario badescu in regards to selling in china. They no longer do business in china. They maintain their cruelty free dedication. I wanted to let you know so you can update your site. I use your site daily for my cruelty free reference.

  271. I recently contacted Mario Badescu in regards to them selling in China. They no longer do business in China and retain their cruelty free status. They are a “go to” brand for me and was almost heartbroken to know i would have to break ties with them. I am dedicated to being cruelty free and your site here is my first stop for researching brands. I thought maybe you would like the info if you would like to update your site. please see MB’s response to me below (they have also removed the China location form their site):

    Dear Angela,

    Thank you for reaching out to Mario
    Badescu Skin Care. We have received your inquiry regarding our animal testing
    policy and selling in China. We do not test our products on animals. We do not
    test our ingredients on animals, nor do we have anyone test on our behalf.
    Further, we ask all of our raw material vendors to sign a certification that
    they do not test on animals. That said, we have no control over the actions of
    raw material vendors. Below is the statement that we require all of our raw
    material vendors to sign as it relates to the raw materials we purchase.

    I confirm that to the best of my knowledge and belief that the above named raw
    material complies with the European ban on animal testing and has not been
    tested on animals for cosmetic or personal care purposes since December 31,
    2009. I also confirm it has been checked with the actual manufacturer of each
    constituent raw material used to produce the product listed above to ascertain
    that this statement is correct.

    While we currently have no products registered for sale in
    China, the requirement to test on animals has since ceased. They are now testing
    via alternate methods.

    If you have any other questions regarding the
    line, you can respond directly to this email address and I will be happy to
    assist you. Again, thank you for choosing Mario Badescu Skin


  272. Jordana is listed as CF in a news release by PETA this past Jund 2014. Yay 🙂

  273. Yes, they are on the list, you must have missed it =)

  274. OH MY GOSH! THAT’S TRUE. I’m SO EXCITED because it’s one of my top five favorite brands(Because of it’s price and quality) and I was CRAZY searching for brands that were certified and also were easy to fin in my country. This makes me SO HAPPY. I needed to know if Jordana was safe or not.

  275. Just wanted to get feedback. I own a cruelty free hair salon. I have added one more rule for the product lines I carry and want to know if anyone else is aware of this? I do check 1. no animal testing ingredients and or final product. 2. Selling to China and the third one is the new one. 3. Does the company donate to any charities that participate in animal testing and or donate to 3rd party labs. The big one I have found the the pink ribbon one, I believe its Susan G Komen. Even Paul Mitchell gives to this scary organization. Any thoughts?

  276. I buy my skincare at the body shop bc they are cruelty free and they actually have really effective, more natural skincare. Most of their lip products are really nice too.

  277. I don’t know what others on here stance is regarding your comment. But for me, animal testing for medical purposes is really a whole other area. Testing cosmetics is unnecessary and cruel, especially as cosmetics are a luxury, but finding a cure for cancer is a little more important and while I am not belittling the importance of animals in this world of ours, until there are ways of testing everything in other ways, unfortunately for medical reasons, it is a necessary evil 🙁 Paul Mitchell is one of the few hair care companies (especially that is available in the UK) that is completely cruelty free.

  278. If Rimmel is off the list (and many more like it) because their parent companies sell to China and China tests (as a legal requirement WTF!), how is it that every single list like this that I see still has the Body Shop on it?

    Rimmel (and others) sell their products to China who then test (Rimmel aren’t to blame. Okay if they didn’t sell to China then their hands would be clean but they do). But the Body Shop took a wonderful, ethical, moral business and sold it to a giant of cosmetics who has been notorious in the vivisection world for decades and still is (because of their involvement with China).

    To my mind Rimmel (and such like) are far more innocent and deserving of being on these lists than The Body Shop. The chinese customers money that they spend on Rimmel’s products go to Rimmel, my money, if i spend it at Body Shop goes to L’oreal who test on animals!!!

    It makes no sense. Can someone be the first to admit that Body Shop are as culpable as those invested in Chinese businesses and remove them from these cruelty free lists.

    I’m pretty sure they’ve remained on PETA’s list because they give them massive donations (and we all know how just and moral PETA are!)

  279. Personally, I don’t think there is ANYTHING that justifies the deliberate infliction of pain, fear, and suffering on animals. I don’t care if a cure for cancer is found that way – the ends don’t justify the means. Cruelty is cruelty. So I applaud Aidee’s decision – I wish I could find a good cruelty free salon near me!

  280. I’ve seen Jordana in Walgreens and always want to pick up something. Do you have any recommendations?

  281. I don’t have tried many Jordana products. But at least from some experiences and from Internet I know that:
    -Jordana’s nailpolish:They have great colors,and it doesn’t look “poor”. But the problem is that they don’t last too much,also when you are in a pool it wears off…but maybe it’s because of all the clorox and water. So I recomend buying a first coat from another brand and then using some nail-polish from Jordana.
    Jordana’s Lipstick:It’s not bad,and so CHEAP! it has a good pigment,But I’m not sure about how long it lasts. It doesn’t have a really professional final-product but it’s okay,it’s like a middle quality…not bad,not the most wonderfull lipstick in the world.
    Jordana’s Eyepencil:It’s not too good,It’s not bad though but I don’t recommend it too much.
    Jordana’s mascara:Girls always say that they LOVE them,but when their eyelashes are curled it makes the curl fall a bit,Also when you have applied the product it looks a bit fake.
    Jordana’s makeup cleansing:I have read that it’s a good product,sometimes a little bit harsh but nothing too serious and it takes makeup off really well :).

    Hope it helps you,If there are some grammar mistakes it’s because my first language is Spanish 🙂

  282. Does anyone know if Sabon NYC is cruelty free? They state “SABON does not test, nor have ever tested the products on animals. Our mission is to offer our valued customers top quality products, which have been tested in laboratories and conform to the European and Romanian quality standards, in order to ensure usage safety.” http://www.sabon.ro/shop/en/commitments

    But that may just be the finished product. Does anyone know?

  283. Rimmel is owned by Coty. Rimmel is also sold in China. Therefore, Rimmel is NOT cruelty free because they knowingly allow their products to be repeatedly tested on animals by the Chinese government. The Body Shop, while owned by L’Oreal, is NOT sold in China. Therefore, The Body Shop can be considered cruelty free.

  284. Elisabeth Sørensen

    Pai Skincare has the Leaping Bunny logo on their website. They’re not on the list at leapingbunny.org, though they are at gocrueltyfree.org (BUAV). I wish leapingbunny.org could list all certified brands on their site, instead of redirecting us to another group’s LB list. They only list U.S. and Canadian companies on their site, and redirect me to gocrueltyfree.org for the European list. What do you think about this?

  285. Paula’s Choice! I had this CRAZY rash from some sort of ingredient or another. It was like a dry skin rash, but it was so bad it looked like cyctic acne. Her products completely healed my skin, and I would say within a month…maybe less. You can only get it on the internet, but they are absolutely cruelty free. Also, all of her ingredients are extremely well researched and made in accordance with what SCIENCE tells us, not what fad craze or wrong information is going around at the moment, and she explains the why of everything she puts in her products. She also discusses other cosmetic and skin care products in her “Beautypedia” section, though not everything in her Beautypedia are cruelty free, just keep that in mind.

  286. In my mind neither of them are cruelty free. L’Oreal is one of the biggest offenders of animal testing. I would never consider a company owned by them (in which they profit greatly by owning such a company) to be cruelty free. There are distinctions on this list however between companies that are owned by a company that tests but the company itself remains CF, and those that are truly 100% cruelty free. Like I have said before, I could never go up to and look at a lab animal while being tested and say to myself “yeah, I guess my mascara is worth __% of their suffering. It is getting harder (and more expensive to remain completely cruelty free however when companies like Tarte (a standard of mine) are being bought up by companies that test. It’s absolutely frustrating.

  287. e.l.f and Pacifica are both CF and budget friendly. But I feel your pain. For skin care like I mentioned elsewhere on here, I use only Paula’s Choice. Affordable and changed my very sensitive skin to very healthy happy skin.

  288. Hey, does anyone know the status of Revlon now that they have pulled out of China? Also, I wonder if you could put Cult Cosmetics on the list (at least their nail polish) it is cruelty free. I don’t know if BH cosmetics is CF which they sometimes put in their black box, does anyone else know? I would think since Cult is very against animal testing they would be careful in who they partner with, but I don’t want to assume anything.

  289. It would be nice if leaping bunny listed cruelty free suppliers (companies that supply ingredients to known makeup brands). That way consumers would know if the products truly are cruelty free. Why arent the sources disclosed? After all suppliers,especially those that introduce new cosmetic ingredients are mostly responsible, and makeup brands that claim they are cruelty free will have a harder time making such claims or be able to turn a blind eye.

  290. Be Natural Cosmetics is on PETAs beauty brand list as vegan and cruelty free.

  291. Although it is on the list, I saw it crossed out with a note written beside it saying “where required by law” (apparently says on the B&BW official site).

  292. I am desperately searching for an all natural, CF deoterant. I cannot seem to find one that works. I dont care about price. anyone have suggestions?

  293. Hi,
    What about It Cosmetics? I see them on some cruelty free sites and not on others, like this one.

  294. What about Coastal Scents? This is on their website:

    We do not test products on animals and only support suppliers that do the same. All the products we carry are produced cruelty free and no animals are harmed. Even though some companies still test on animals, we believe that it is unnecessary, unethical and is scientifically unreliable. We want to be sure that our products are safe on humans, so our products are rigorously assessed and tested by human volunteers.

  295. Late reply. I agree that inflicting pain on animals I a terrible thing and should be avoided at all costs. But the pain of cancer.. That should be avoided too.

  296. Hi, just wanted to let everyone know that Paula’s Choice advocates vivisection and cannot be classed as cruelty free (I agree with Aidee!). After looking at their website I realised they support various medical research organisations which do test on animals and emailed them. Their email response is below however I hope that many of you are as disgusted as I was and will not be buying their products, As Mrs B said cruelty is cruelty.

    Dear Tracy,

    Thank you for your reply. As a company, Paula’s Choice is not opposed to animal testing for medical purposes (many life-saving drugs would never have made it to market without this type of testing) but we are 100% against animal testing of cosmetics. No animal should have to suffer so we can wear lipstick, apply hairspray, or use an eye cream, but when it comes to medical breakthroughs and pharmaceuticals, we do become more moderate. It’s a tough one, no question. As much as we abhor the idea of any type of animal suffering, we cannot deny that it is, for the foreseeable future, the closest we can get to a certain level of medical discovery without resorting to testing on people (which opens a whole other ethical can of worms, so to speak).

    So, in summation, animal testing on cosmetic products during any stage of development does not make sense to us, but animal testing to prove a potentially life-saving drug or medical procedure works does make sense, although all of us here look forward to the day superior alternative methods are the norm rather than the exception.

    Let us know if you have any further.

    Best regards,

    US TOLL FREE: 800.831.4088 | F: 425.988.6070

    AU TOLL FREE: 1.800.608.574 | NZ TOLL FREE: 0800.466194
    705 5TH AVE. SOUTH, SUITE 200, SEATTLE, WA 98104


  297. This is a choice everybody has to choose on their own but I think we can all agree that animal testing for cosmetics should be banned. The brand Paula´s choice still is CF- no matter what kind of opinions they have referring to animal testing for medications.

  298. This is really a tough one! None has truly worked for me. I have next Lavanila, Dr. Hauschka and Weleda on the to try list. I read bad reviews about Tom´s. Also: Certain Dri is CF but it contains Aluminium which I wanted to avoid…

  299. Revlon pulled out of China but they still state that they would test if “required by law”, so you can not really consider them CF at the moment. BH cosmetics is cruelty free and are now Leaping Bunny certified!

  300. Origins is listed on PETA as NOT CF. Johnson & Johnson bought the distribution rights for Korres in North and South America. J&J is not CF. The choice is up to you!

  301. Have you tried Cerave? Or Alba Botanica or Burts Bees or Avalon Organics? 😉

  302. Yes, it is true. Unfortunately we do not have Catrice in the US.

  303. Ok, thanks. do you know why they are not on the cruelty free list on this site?

  304. Is Acure cruelty free?

  305. I know that Kao tests on animals, but Can anyone confirm if John Frieda products are? I’ve seen posts on the John Frieda facebook where they claim they dont, but I’m mostly just finding conflicting info everywhere, that no one seems to be able to confirm.

  306. Thanks! Not worth the risk or revlon, but I am glad about BH cosmetics. It comes in my Cult Cosmetics “Black Box” and they are 5 free and cruelty free nail polish. I was just double checking…thanks!

  307. You and me both sister. I do like Lavanila, but the scents can be very strong. The one I got was very masculine so I gave it to my husband. I just wish there was a place I could check them out before I buy them because they have been taken out of most Sephora stores. As have a lot of CF brands I have noticed.

  308. Which island? There are a couple of those subscription boxes that are cruelty free (Petit Vour, Vegan Cuts Beauty Box, e.l.f., Cult-if you are looking for nail polish) and depending on where you live, the shipping may not be any different or maybe just slightly more. Another thing to try are companies like Alima Pure where you can try a bunch of different samples (and they are real samples) to see what you like and what you don’t. I know Paula’s Choice does this as well. It might be a good way to try products out, then when you make a purchase from their website, you know already that you like the products and that it will be worth the extra cost. Just an idea, I went to Kauai once and they only had ONE large store there and it was Walmart (and I will not shop there). I understand how hard it is, my friend that lives there struggles with it all of the time. I was only there for a little while and was going out of my mind with frustration! Good luck!

  309. I am confused about this also. It is very clear on their website, yet MBB and LH both have not put them on their CF lists. That is in fact the statement they have on their website, and the wording that we look for in general as assurance that their suppliers are CF.

    Jen, is there something I am missing? Or perhaps on your list where it says “Coastal Classic Creations” is that the same company?

  310. I would not trust John Frieda. Try Paul Mitchell instead! 😉

  311. I do believe that Coastal Scents is cruelty free also.

  312. I guess, she must have forgotten to add it? lol

  313. I looked on the china sephora website and did not see Kate Somerville,ole Hendrickson,origins,mural,and nude
    for skincare. I also did not see smashbox..so am I safe to continue using their products?

  314. Sorry meant murad

  315. does anyone know anything about Nvey Eco? They are at Utla and claim to be a cruelty free Eco brand from Australia.

  316. I adore Schmidt’s deoderant! Soapwalla makes a good one too, but I love the scent variety of Schmidt’s.

  317. Hi, I use some brands from my supermarket, which have a bunny logo, and beside it states that the product is not tested on animals. The bunny that’s used on these products, isn’t the same as the leaping bunny by PETA, so my question is, would you know if these bunnies can be trusted as much as the PETA bunny.

  318. Lime crime is vegan and I did not see sugarpill on the list I’m positive that they are also CF. 🙂

  319. The problem I have with saying Costal Scents is cruelty-free, is that they carry a lot of palettes and products that are private label. This includes popular items like the 88 shimmer palette etc. If you do a quick search, you will find that those are all manufactured in CHINA. This says to me they are not. Coastal Scents has had a bit of a sketchy history, including the sale of mink lashes at one time (not sure if they still sell them, since I don’t buy from them anymore). Just something to think of. Their mineral products are likely cruelty-free, but it just depends on what you are comfortable with and how stringent you are when it comes to the cruelty-free lines.

    P.S- Love your blog Jen 🙂

  320. I love the Earth Science one in Liken. It has a nice clean scent and it seems to do the job pretty well! I also really like the GeoDeo in Island– it’s very pretty and fruity 🙂 I have a small obsession with CF deodorants, lol.



  321. True! But I do believe that the use of private labels does not mean right away it´s not cruelty free. Of course it is hard to tell. Companies that use private labeling should be forced to tell who the manufacturer is…but don´t forget: just because a product is produced in China does not mean it is not cruelty free either. Only if it is SOLD in China it is not cruelty free! XOXO, Sissi

  322. What’s the qualifications for being on this list? I’m wondering because some of the brands listed here on not on the PETA list.

  323. Hi Callie – I include Leaping Bunny brands and brands that I speak with directly or get intel from other cruelty free and vegan beauty bloggers who are good at sleuthing! (Like Logical Harmony and Phyrra)

  324. Hi Beautynewbie! Are you sure the mink lashes are really mink? Most of them are not, and that brand is in the lower price range, so I would guess they are (were?) synthetic. But like Beauty4Free2U said, it doesn’t matter WHERE they are made – just where they are sold. 🙂

  325. Yes Lime Crime is newly Leaping Bunny certified I believe. I’ll add Sugarpill as well. Thx!

  326. I think that’s quite a lot of “maybe’s” to play with. I think until someone is able to speak directly with the supplier it’s hard to say.

  327. Thank you for all the information about cruelty-free brands. I hope you don’t mind but I mentioned your blog in my youtube video!! I really want people to be aware of their resources. https://www.youtube.com/watch?v=9vOmXnepbgU

  328. Medusa’s Makeup is cruelty free, pic of bunny and Peta logo. I know their amazing lipsticks are vegan too! http://www.medusasmakeup.com

  329. I like Pit Paste, I received it in a box from Vegan Beauty Box. Mine is lavender and I find it works really well. http://primalpitpaste.com they have the leaping bunny!

  330. I just wanted to let y’all know that a few days ago I contacted Mario Badescu Skin Care with the following message:

    I am interested in trying Mario Badescu Skin Care products, but I am very dedicated to using only Cruelty Free products. I am hoping you can clarify by answering the following questions; Does your company or manufacturer test on animals? Do any 3rd parties engage in animal testing on your behalf? Do you use ingredients that have been tested on animals? Do you sell products in China, or any other foreign market that requires animal testing? Thank you very much,


    This was on Wednesday, November 19. I still have not gotten a response. To me, this is a sign that their products or ingredients are, in fact, tested on animals, and that they do not want to admit it. I find this very unprofessional, and against my standards of cruelty free products. Therefore, I will not be purchasing any products from the company. I just wanted to notify anyone else that has been eyeballing the brand, but was unsure of their cruelty free status. I hope this helps someone!

  331. I asked By Terry about their animal testing policy and they sent:

    “The ingredients in our products and finished products are not tested on animals.

    Ourselves and our manufacturers respect the cosmetics Regulation No 1223/2009/EC since the implementation of the law on animal testing. We ensure that compliance with our ingredients and our finished product manufacturers suppliers.

    Our ingredients and products are not tested on animals by a third party and our company is not affiliated with other companies that could carry out tests on animals.”

    so it appears as though they can be added to the list. But please let me know if they are in fact not cruelty free.

  332. I love this! Having somewhere to check that is more updated when buying products. Since companies change up so often.I was going crazy trying to get valid information but this gave me a piece of mind. Prestige cosmetics aren’t up here but they are cruelty free, last time i checked on Peta. They make great pigmented eyeshadows, mineral blushes, and chubby moisturize lipsticks. Keep up the great work! I literally check in every other day when at the store lol.

  333. Not all companies that are cruelty free want to “deal” with PETA. If you ask the other way around: how to get ON the PETA list? Companies get on the PETA list because they ask for it not because PETA simply puts them on the list. BTW PETA also does not list companies on the “do test” list that are required by law to test (China). The list from PETA is helpful but not complete. You will also find companies on the list of the Leaping Bunny which are not on PETAs list. There is not one complete list of all CF brands but Jen is doing a fine job here trying to do just that.

  334. Sorry for the lengthy comment, I hope this makes sense.. Basically, I’m somewhat new at trying to figure out which brands are cruelty free and which aren’t so when asking questions (regarding testing) to companies I can’t completely understand their responses. Meaning, I know some companies know how to word things so it sounds like they’re not testing when in actuality, they are. I sent Living Proof an email with some questions and received this response, “Thank you for your inquiry. Our policy is as follows: Safety is our top priority and we use the best and most advanced tools to achieve that. We do not test our finished products on animals, nor do we ask our suppliers to test them on our behalf. Our products are not sold in China.”
    This sounds like they’re not testing, however if they’re saying they don’t test ‘finished products’ and don’t ‘ask suppliers to test’ it seems like there’s still some grey areas. I’m mainly trying to figure out how to understand the responses from companies that way I don’t end up being led to think a company is CF solely because their response ‘sounds good.’ I know what questions to ask, just not what answers to look for. Mybeautybunny seems like one of the most knowledgable and reasonable resources out there regarding cruelty free products hence why I’m asking this here.

  335. Jen do you know if Eve Pearl is cf? I have no idea I am going to email them. But I don’t see it. Just wondering

  336. Hi Kara – I’m not sure if Eve Pearl is CF. Let me know if you find out!

  337. Hi Emma – just because they don’t “ask their suppliers to test” doesn’t mean their suppliers don’t test. So I would say that one is iffy. Thanks for letting me know!

  338. It sounds legit, but I don’t know what that regulation means. Is that a European regulation?

  339. L’oreal no longer tests on animals.

  340. Unfortunately not. You can only trust the PETA logo and the Leaping Bunny logo (google how it looks – it is basically a flying bunny). All other “self made” bunny logos are not official and can mean that only the finished product itself is not tested but the ingredients might have been tested. On the other hand it does not mean that all self made bunnies are a lie either! They could be cruelty free as well. I found these self made bunnies on Tresemme and on Hawaiian Tropics. Both companies do test. 🙁

  341. Ole Henrikson, Murad and Nude are cruelty free. Smashbox is cruelty free but owned by Estee Lauder. Origins is not cruelty free and sold in China.

  342. I want to try this but I am scared of the application because you have to do it with your fingers…

  343. L’Oreal sells in China — a country that requires animal testing. So they are not cruelty free. Hopefully they will change that at some point.

  344. Hi, I was wondering why Lavanila is not on your cruelty free list. You feature some of their products in older articles. Is the brand no longer cruelty free?

  345. The essence website says its cf and I cannot see anything on their site that says they sell in China. Does anyone know if they are indeed cf?

  346. I’m at a standstill. Alot of different answers on the internet. Does Avon test on animals?

  347. I believe Avon sells in China – if they do, then yes, they do test on animals, because it is mandatory in China 🙁

  348. I started using Schmidt’s a few months ago – I was weirded out by the application at first too!! But honestly – after doing it once or twice, I’m not anymore. It’s actually kind of fun getting to rub your armpits LOL!! I love Schmidts. I find it works really well, and the scents are great – I’ve tried Lavender Sage and Ylang-Ylang and both are awesome! Try a travel-sized jar at first, but I don’t think you’ll be disappointed 🙂

  349. Try Schmidts. Once you get over the application, (which really isn’t so bad, it’s just not as convenient if you’re not at home) it’s pretty awesome. Kiss My Face also has one that works well, and is applied the “normal” way!!

  350. Shea moisture is leaping bunny certified! 🙂

  351. Live Clean is cruelty free as far as i know. Canadian drugstore find.

  352. Does makeup forever test on animals?

  353. Hi guys. This post is great. Difresh Pharma does not test on animals. Happy Holidays! We also have a dropshipping opportunity available for online resellers! jonathan.ohana@difreshpharma.com

  354. Ok wait a minute, are you telling me that you can not sell makeup in China UNLESS they have been animal tested? That is the most crappy rule that has ever been made! And for human kind to go that far! What is wrong with people?!?

  355. Hi Jen, if a company does not test on animals but on it’s website offers worldwide shipping (including China) but does not have an actual registered Chinese website, does that mean its still safe to support them. For example, Zoeva ship worldwide but do not have a Chinese website, whereas, sephora do have their own Chinese website so their products would be required to test on animals but Zoeva’s products wouldn’t be required to test because they don’t have a registered Chinese site. Do I have that right? Sorry, I know it’s confusing 🙂

  356. Yes, Avon sell in China so are no longer cruelty free 🙁

  357. You’re right Mary, provided that the website isn’t registered in China and that the brand isn’t sold in any Chinese physical stores than it’s save to support the brand. Countries are not allowed to make laws related to standards for cosmetics/toiletries which are sold online. You are safe to buy from Zoeva.

  358. Mandy, thanks so much for replying. That’s great 🙂

  359. Hello! Mario Badescu has pulled out of China and no longer has a store in Shanghai so I believe they can be considered fully cruelty free again. Do you have any information on Kate Sommerville products?

  360. Smashbox site changed to say they test “when required by law”

  361. I don’t trust them because their lists ate innacurate. I emailed w corrections and got no reply. Shady.

  362. Excellent point. Not a fan of Komen’s extreme ideals some of which are not pro animal and not a fan of anyone supporting it.

  363. 😀 true. Can’t test what you didn’t create…

  364. Hi,
    I was wondering if you knew something about the “Forever 21” (also known as “Love & Beauty”) cosmetics?


    They claim to be cruelty-free, but every makeup item they sell has “Made In China” on the packaging. I don’t understand how their cosmetics can honestly be free of animal testing. 🙁

  365. I see that you have Nexxus listed on your cruelty free list but Logical Harmony does not. Can you tell me why you have it listed? I use this company and want to cover my bases. Thank you

  366. I see that you have Nexxus listed on your cruelty free list but Logical Harmony does not. Can you tell me why you have it listed? I use this company and want to cover my bases. Thank you

  367. L’oread claims to have stopped animal testing years ago, but sadly, they continue to, as well as outsource to other companies who test their ingredients on animals. They also, as other people here have stated, sell in China and, as far as we all know, have no plans to pull out of the Chinese market. Therefore, unfortunately, they are most certainly NOT cruelty-free.

  368. Yes, they are sold in China

  369. Hi Candace, I’m not 100% sure, but I do know that China does not require animal testing of products that are being produced in China but sold somewhere else. China requires animal testing for products that are being brought into China.

  370. I believe Kat Von D was recently bought out by a non-cruelty free company ?

  371. HI I,m wondering about Urban Decay.. it says here that they are cruelty free but are owned by L’Oreal who are not in the cruelty free list… so…. Urban Decay is NOT cruelty free ?

  372. Just because a product is made in China doesn’t mean it’s not cruelty free. Like Wet n’ wild are made in China & they are 100% cruelty free.

  373. We believe that supporting animal-friendly companies goes a long way toward the eventual elimination of animal testing. If the parent companies see the successes of their brands who do not test, it’s a win. It’s also a win for the animal-friendly companies to get larger distribution in mass channels by being involved with huge companies. That’s our personal opinion here at My Beauty Bunny™ and we invite you to make up your own mind on the matter! Currently Urban Decay is NOT selling in China, and is Leaping Bunny certified.

  374. Where did you hear that? Can you send me more info?

  375. Does anyone know if The Face Shop is cruelty free? I’ve seen mixed answers when searching online.

  376. Is Murad Skin Care Cruelty Free?

  377. Yes Murad is cruelty free.

  378. Yes, Murad is on PETA’s good guy list.

  379. Ud’s Parent Company is not cruelty-free, with some exceptions: I think L’Oreal claims their EverPure line of shampoos/conditioners to be CF & Vegan.

    Here is their statement, that sticky little icky included, the “here’s our way out” regulatory disclaimer …

    “L’Oréal no longer tests on animals any of its products or any of its ingredients, anywhere in the world. Nor does L’Oréal delegate this task to others.
    An Exception Could Only Be Made If Regulatory Authorities Demanded It For Safety Or Regulatory Purposes.”

  380. I’m wondering if anyone knows if Pixi (sold in Target) is CF? I am finding that it is but not seeing it on any lists.

  381. I also know that Flower is CF and not seeing that on lists either. I love the product but it’s only sold at Walmart (not a fan of the store)

  382. Yes, pixi is cruelty free 🙂

  383. Yes, pixi is cruelty free 🙂

  384. Makeup can be made in China & still be cruelty free. Like Wet n’ wild is made in China but does not sell in China & it’s cruelty free.

  385. Any one know if rain cosemetics is CF???

  386. Hey guys–

    According to the Humane Society International China doesn’t absolutely require animal testing on all cosmetics anymore. The exception are “special use” cosmetics:


    Taken from this article:

    Foreign imported ordinary cosmetics – still require animal testing
    Domestically produced ordinary* cosmetics – animal testing no longer an absolute requirement
    Both foreign imported and domestically produced ‘special use’** cosmetics – still require animal testing
    Domestically produced ordinary cosmetics for foreign export only – have never required animal testing
    Any cosmetic bought in China via a foreign e-commerce website – has never required animal testing.

    *‘Ordinary’ cosmetics include make-up, fragrances, skin, hair and nail care products.
    ‘Special-use’ cosmetics include hair dyes, perms and hair growth
    products, deodorants, sunscreens, skin-whitening creams, and other
    products that make a functional claim on the label.

    So maybe some of these brands actually are CF? Does anyone else know anything?

  387. Is Eyeko or Ardency Inn cruelty free?

  388. Megs789 – that’s only for brands that are selling FROM China. Any brands that are selling TO China (via distributor or store) have to comply with testing. Authorities can actually pull products from the shelves and test them at any time.

  389. I know Mary Kay will be if not already is applying for PETA certification soon, and should be re-given its CF status at some point. Before the animal testing requirement was re-peeled, which was very recently I think, I called Mary Kay and they told me they are working hard with the Chinese government to teach them alternatives to animal testing. I asked them why they would enter into such a market, considering their many years as a proud PETA member and very strong stance against animal testing. Mary Kay said they felt that what was going on there was wrong, and taking a lesson from Peta, entered into the market to change the policy. Now that they are a very successful company in China they have the weight behind them and can effect change from very high level. Mary Kay told me they have made great strides with the Chinese government, and have only done the bare minimum and poured countless dollars in to limiting suffering and using legal alternatives within the country.

    I am sure that other companies that entered into the Chinese market along with Mary Kay are behind that recent change. Good to see companies actually working to make a difference.

  390. I noticed that benefit cosmetics isn’t on the list that does not test on animals but i checked their website and they stated that they do not test on animals

  391. Does anyone know about Sonya Kashuk

  392. Does not test on animals.

  393. Hello everyone! Does anyone know if CVS brand products (such as there version of dove body wash and cetephil cleanser ) are crulety free? I did a search and cant seem to find a straight answer? Thanks everyone!

  394. Because products made in China don’t need to be tested. They only need to be tested if they’re SOLD in China.

  395. Is Perricone MD cruelty-free? I see some posts featuring Perricone MD, but they were a year old or so. When I try searching for info on google, the blog posts are always a bit older so I’m hesitant to follow through with any purchases.

  396. Benefit is NOT cruelty-free. Notice this line in their statement, “We do not test our products on animals nor do we permit others to do so except where it is required by law.”

    It means they sell in China. Therefore, they test on animals.

  397. Red Apple Lipstick?
    I didn’t find them in any cruelty free list, but in their website they say that they are.

  398. Hi there! So I’m in DEPSERATE need of ani-aging creams/serums and found a company called OZ NATURALS that has very high reviews & their website and all their products claim to be veagn & cruelty free – but their cruelty free logo is not the usual bunny logo, it’s a logo with a cat inside? Has anybody heard of this company, have any reviews or any advice as to why the cruelty free logo is different? Thanks!!

  399. Heather Lelane Parks

    Urban Decay is actually one of the few companies that refused to sell in China in order to stay cruelty free. Like Aveda (owned by Estee Lauder) they are owned by an extremely large company with many lines that do test. It’s obviously up to the conscientious consumer to decide how far up the chain they want to go. I believe in supporting their cruelty free lines in hopes of them seeing the the monetary benefits but can understand why others would choose not to.

  400. Heather Lelane Parks

    Oh that sucks. I liked them.

  401. I just think it’s funny that so many of you reference PETA as gospel when they kill healthy, adoptable animals. Maybe, if you are interested in “cruelty free” living, you should do research as to why so many true animals rights organizations will not support PETA. Sure they don’t test on animals but they aren’t too keen on keeping them alive either. This doesn’t sound animal friendly to me.
    (Yes, I use cruelty free products and am not spreading propaganda. Do your research before standing behind PETA 100%. You will be as surprised as I was.)

  402. Hi, I’m from Israel and I sell products manufactured by a factory that strongly opposes to animal experience. All it’s products are Cruetly Free. can you add it to the list? name of factory is “Dr M. Burstein”. I hope you can.
    Thanks for this very used list.

  403. does the ulta makeup brand test on animals?

  404. Thank yu for all of the time & effort put into this.

  405. Well said Heather – I feel the same!

  406. Thank you so much for the time and effort you put into this. It is nice to see someone so dedicated.

  407. I believe ZIRH tests on animals. They’re on Sephora’s China website.

  408. Tarte is now Leaping Bunny Certified

  409. Thank you! ZIRH has been moved to the DO TEST list.

  410. Hello everyone, just wanted to share the knowledge I have regarding the brand Forever Living who is supposedely CF, but apparently sells in China and they have the Leaping Bunny Logo !
    This is the answer I got from them:

    “Thank you for your email. Forever Living products has partnered with Leaping Bunny because we feel the global reach of Leaping Bunny and its affiliates are a perfect partner for Forever Living. Leaping Bunny works with several international groups and organizations in 13 countries to ensure that animal welfare is addressed on a global scale.

    Please feel free to visit their site at http://www.leapingbunny.org/shopsearch.php#f

    Forever Living has and continues to pledge to not use animal testing on our raw ingredients, finished products or at any point during the product development and manufacturing process. At times, certain governments may require by law that some products go through additional safety testing for human consumption, which could include animal testing. In these cases, Forever works with these governments to see if there are other options or other data that can be provided that may satisfy additional testing. In the case that these attempts are unsuccessful, Forever must comply with legal regulations required for registration and import. Forever Living continues to work with foreign governments to find alternative solutions to provide the data that they require – something that Leaping Bunny is also passionate about.

    If you have any questions please let us know or you may contact Distributor Support at 888-440-2563 and a representative will be glad to help you. ”

    “Forever must comply with legal regulations required for registration and import”,in other words, animal testing because of chinese recquirements.

    How can Leaping Bunny support them? Could anyone inform me please?

    Anyway, I appreciate all the hard work you have put into this site Jen, thank you =)

    from Philosophy for Fahion

  411. I have been using this company’s household cleaners for quite some time now. They smell AMAZING and clean so well! Cruelty-free, eco-friendly, hypoallergenic, ALL natural, must add to list!!! https://www.naturalflowerpower.com/

  412. I don’t see smashbox on the list but I was told it was cruelty free as well. Can that be confirmed?

  413. Corrie Schäfers

    yes, it is found it on a list from PETA

  414. Ugh, Bite Beauty is owned by a tester?
    I really like their lipsticks, too.
    Aromi, you’ve gained a customer!:)
    It really irks me that so many companies are jumping to ditch their cruelty-free policy in order to sell in China.
    It’s really really difficult for me to believe that we Americans are not buying enough cosmetics to keep companies profitable here in the U.S.
    Rather ironically, I find myself buying more from European brands like Illamasqua, because they’re cruelty-free.
    Overseas shipping fees are brutal, but worth it!

  415. I, too, have wondered about Red Apple – they have what looks like the PETA cruelty-free logo on their site, but it isn’t clickable, as it usually is on a certified site.
    I wrote them about this issue, but they didn’t respond, so I won’t buy from them.

  416. It is EL and they sell in china

  417. Gina Marie Emanuele

    My sister-in-law sells Mary Kay and I refuse to purchase any of their products. She then posted this on facebook and I wanted to share because I am unsure if this is true or not. Maybe somebody here can shed some light on this.

    Mary Kay issued this letter to all consultants in light of the matter, hope this helps

    Some of you may have seen or heard news coverage regarding a decision by PETA (People for the Ethical Treatment of Animals), the animal activist organization, to change the status of Mary Kay and other cosmetics companies on its website, moving us from its list of “Companies That Do Not Test on Animals” to its list of “Companies That Do Test on Animals.”We want to be extremely clear about the facts and ensure you have all the information: Mary Kay is deeply committed to the elimination of animal testing and our actions and our record speak to that. We have been a longstanding leader on this issue. Our policy has not changed. Let us say again – we do not conduct animal testing on our products or ingredients, nor ask others to do so on our behalf, except when absolutely required by law. There is only one country where we operate where that is the case and where we are required to submit our products for testing – China. You can be assured that none of the products you purchase in the United States (or Canada, Latin America, Europe and most all other Asian countries, for that matter) are tested on animals.For more than 20 years, we have been a global leader in the commitment to end animal testing. We are working very closely with the Chinese government to demonstrate that alternative testing methods ensure safe and effective products. In fact, Mary Kay is the first founding member of the International Outreach Consortium of the Institute for In Vitro Sciences, Inc. (IIVS), created to promote internationally the principles of non-animal safety testing. We are also creating the very first laboratory as part of the Key Laboratory for Research on Cosmetics Alternative Toxicology in China. This innovative lab will be instrumental in the evaluation, validation and, we hope the eventual acceptance and adoption of alternative testing methods.Along with being a leader in advocating for alternative testing methods and sponsoring an alternative testing laboratory in China, Mary Kay has also done the following:Mary Kay was one of the first companies to meet with Chinese safety authorities to discuss alternative testing methods.
    We sponsored an “Alternatives to Animal Experimentation for Cosmetics” conference in Beijing in April 2011 organized by the China Cosmetics Research Center in the Beijing Technology andBusiness University.
    We were also one of the first companies to work directly with the dermatology experts used by the Chinese government in their review process of alternative testing in lieu of animal testing for cosmetic products. In fact, we sponsored a symposium for dermatologists in China on the use of human clinical methods for product safety in 2007.
    We conducted an educational forum for the Chinese Society for Toxicology in 2009 to again share information on alternative testing methods.
    Mary Kay is one of only two cosmetic companies listed as scientific contributors to the first book in Chinese describing alternative principles and applications.
    We have donated hundreds of thousands of dollars to the Center for Alternatives to Animal Testing at Johns Hopkins University.As you can see, finding alternatives to animal testing has, and will continue to be, a top priority for Mary Kay.You might be asking yourself, if this is such an important issue to Mary Kay, then why doesn’t the company simply leave China? There are several reasons. First, we have an impressive record encouraging the Chinese government to consider alternative testing methods. But, if we’re no longer doing business in China that means we’re no longer at the table and the Chinese government will not be interested in what we have to say. And, if we did leave that means this extremely important issue would be left to those who do not care as much or at all.We at Mary Kay are passionate about the elimination of animal testing and our actions and our record speak to that. That commitment has not changed .

  418. SheaMoisture is leaping bunny certified; they have the leaping bunny logo on all of their products.

  419. “except when absolutely required by law.” So they do most certainly test on animals. They will keep doing it because there’s money in it for them in China. They can word it and dance around it as nicely as possible, but that’s exactly what they are saying. If they cared so much, they wouldn’t be there. Their statement is disgusting on so many levels, it’s not even funny.

  420. Anyone know about BECCA? It’s no on either list.

  421. You’re not wrong by any means. However as of now I believe PETA is the only list we can go by. Though I could be mistaken.

  422. My thoughts, exactly, Daphne! Could not get past the “except”…wonder why they so vehemently deny something they actually admit to doing???

  423. These companies only know one thing, money. Ones like mac and sephora think they’re too big to fail and will test on animals no matter what. I say forget them and their sick, cruel and torturing ways. I’ll never buy their products or enter their stores again.

  424. I like how they also assume we’re uneducated enough to not know that animal testing for cosmetics is obsolete. There’s zero need for it. Anyone that’s taken Biology 101 can tell you that. Donating to John’s Hopkins? Ppfftt right and I’m the Queen of Sheba.
    Thank you for posting that response from them. Now we know their true colors.

  425. I think prestige cosmetics is owned by revlon

  426. Can some verify if OLEHENRIKSEN skin care products are cruelty-free? I’m not seeing them on the list here or at PETA’s but I found one site that says they are cruelty-free, http://www.beautybay.com/pages/Ole-Henriksen-Behind-The-Brand/

  427. Ofra cosmetics is actually selling to china and Korea!

  428. I believe Ole Henriksen is sold in China. You can check the Sephora China site to verify if it’s still there.

  429. becca is cruelty free, from their website
    Does BECCA test on animals?
    BECCA does not endorse or conduct animal testing on any of our products or ingredients, nor do we have any other parties, such as manufacturers and suppliers, conduct animal testing on our behalf. All collaborating parties are in compliance with the requirements and timelines of the European Union (EU) Cosmetics Regulation EC/1223/2009, banning the testing of cosmetics ingredients on animals within the EU.

  430. For anyone in Australia, SAVI organics Australia do not test on animals and make lush Organic certified hair, body and face products. https://saviorganics.com

  431. Sylvie, if you would like your company to become Leaping Bunny certified you can visit either of these links for the necessary information:

    http://leapingbunny.org/ – North America
    http://www.gocrueltyfree.org/ – International

  432. Daphne, although there are other ‘cruelty free’ lists promoted by individual animal groups, including PeTA, Leaping Bunny’s Standard is the only one that guarantees a product to be free of new animal testing. While PeTA’s list contains companies that have met the Leaping Bunny Standard, it also includes others that have not gone through our stringent certification process.

    In 1996, PeTA joined the Coalition for Consumer Information on Cosmetics (CCIC) and at that time was encouraged to persuade the companies on its own list to join the Leaping Bunny Program. However, PeTA decided to continue listing companies that do not meet the Leaping Bunny Standard and subsequently left the CCIC.

    The ONLY animal-test-free list that shoppers around the world can truly depend upon is Leaping Bunny!

    http://leapingbunny.org/ – North America
    http://www.gocrueltyfree.org/ – International

  433. cat, ulta is not currently certified by Leaping Bunny.

    You can send this sample letter to encourage them to join the Leaping Bunny Program. http://leapingbunny.org/downloads/sampleletter.doc

    A company’s contact information can be found by checking the product label or calling for its toll-free number at (800) 555-1212.

  434. And Urban Decay is currently certified by Leaping Bunny. http://leapingbunny.org/shopping.php

  435. Oftentimes, products claim to be “cruelty-free” or “not tested on animals,” but their claims may only refer to the finished product. As you may be aware, the majority of animal testing occurs at the ingredient level. Similarly, some companies may state, “We do not test on animals,” when in fact they merely contract other companies to do the testing. These kinds of claims are often confusing and misleading for consumers.


  436. Mavi, oftentimes, products claim to be “cruelty-free” or “not tested on animals,” but their claims may only refer to the finished product. As you may be aware, the majority of animal testing occurs at the ingredient level. Similarly, some companies may state, “We do not test on animals,” when in fact they merely contract other companies to do the testing. These kinds of claims are often confusing and misleading for consumers.

  437. Daphne, even though the company claims to not use animal testing, BECCA is not currently certified by Leaping Bunny.

    The Humane Cosmetics Standard and the Humane Household Products Standard were formed precisely to provide a guarantee for consumers in light of the growing range of animal testing claims made by companies. Unfortunately, some companies, recognising the importance of this issue to consumers, take liberties with the language on their packaging. This can be confusing.

    Deceptive ‘not tested on animals’ claims may be truthful in the literal sense, although may well hide the fact that the ingredients in the product have been animal tested.

    A company itself may not test; it may not even commission testing on its behalf. However, testing may occur by its ingredient suppliers, and a company may purchase ingredients with a ‘don’t ask, don’t tell’ philosophy.

    If your favourite brands aren’t on Leaping Bunny’s ‘cruelty-free’ list please write to ask them to become certified! http://www.gocrueltyfree.org/consumer/get-involved

  438. Susan, oftentimes, products claim to be “cruelty-free” or “not tested on animals,” but their claims may only refer to the finished product. As you may be aware, the majority of animal testing occurs at the ingredient level. Similarly, some companies may state, “We do not test on animals,” when in fact they merely contract other companies to do the testing. These kinds of claims are often confusing and misleading for consumers.

  439. That is wonderful, Johnathan! Please visit this site for information on how your company can become Leaping Bunny certified: http://leapingbunny.org/

  440. Avon has always sold in China and is one of the numerous brands that were on many other ‘cruelty-free’ lists for quite some time. However, they have never been certified by Leaping Bunny, and to quote Leaping Bunny:

    “Though Avon’s policy is not to test its finished products on animals or, as a rule, its ingredients, they are not certified because they still will conduct animal testing at the request of government health or medical organizations.

    “Leaping Bunny’s requirements to become certified are the most stringent out there so that is why they currently do not make our list.”

  441. L’Oreal DEFINITELY continues to use animal testing in their product development!

  442. It is pleasant to see so many who care about those who are suffering for product development. It is important to note, though, that while PeTA is a very large organization, their ‘cruelty free’ list is not quite as it seems. My Beauty Bunny’s article is correct when specifying Leaping Bunny as “the gold standard”.

    To clearly understand the differences between the two lists please visit this site. The facts will surprise you! http://www.crueltyfreekitty.com/cruelty-free-101/leaping-bunny-vs-peta/

  443. Omg I didn’t know about eos!!! 🙁 And I’m still heart broken over Jergens and John Frieda. Used to be 2 of my go-to brands. Sigh. I swear CF living gets harder every day. 🙁 I’ll hang in there though.

  444. If you read what you have posted here…Mary Kay still allows animal testing in China…all to make a damn dollar!!!!! If they were an ethical company…they would stop selling their product in China and other Countries that mandate animal testing. Anyone who buys Mary Kay can consider that they are conducting the animal test themselves. This letter is just to appease the minds of all of the Rep’s selling Mary Kay as well as the customers to make them feel better about what they are doing. The representatives are contributing to the problem. I could care less if Mary Kay thinks that they should be applauded for their so called impressive record of encouraging the Chinese government to consider alternative testing methods. Bottom line…they like MONEY…and will not stop this animal abuse!!! It is CRIMINAL!!!!!

  445. You must be a Mary Kay representative…..

  446. They do animal testing under their cooperate name…. not CF

  447. Don’t forget to add Miss Jessie’s! I faithfully use products from their hair care line and they are completely cruelty free as well as free of sulfates and other harmful chemicals.

  448. These brands are no longer cruelty free this is a list of companies that were but are no longer CF because of selling in China,a country that requires testing

  449. It’s a 10 was a great substitute i found, hope this helps.

  450. Hi, i just spoke to a victoria secret representative, and she states that V.S doesn’t test on animals, however PETA says they test. Whats the real answer!!!!!

  451. For change to happen someone must be at the table with the
    Chinese Government to assist with changing their Laws. We don’t know who it will be that will help in convincing alternative testing method there.
    But if No One is at the table then the change that Everyone including our Furry Friends want to happen WILL NEVER happen and 50 years from now we will still be fighting, bitching and complaining about the laws that hurt humankind & animal-kind.

    I understand the cause, but help me understand why you wouldn’t care about SOMEONE even if its a COMPANY trying to get the Chinese government to consider using alternative testing methods that are available. Isn’t that the Bottom line…Stopping animal abuse?

    Not buying products is one way in stopping SOME (key word some) animal abuse, yet there are still CONSUMERS buying, who are unaware of the animal abuse associated with the products they are using & purchasing and yes there are CONSUMERS that will still buy the product and just don’t care about animals.

    As long as someone is buying then there will always be a company
    (with laws to abide by) with a product to sell. Its call Supply &
    Demand! If CONSUMERS who lack knowledge where properly educated and if all laws across the board change, which IS what is needed for REAL and LASTING Change, then we hit our Bottom Line…Healthy &
    Happy Animals that are Loved Living Natural Lives!

  452. Alyssa, yes, Victoria’s Secret uses animals to test their products/ingredients. Often, products claim to be “cruelty-free” or “not tested on animals,” but their claims may only refer to the finished product. As you may be aware, the majority of animal testing occurs at the ingredient level.

    Similarly, some companies may state, “We do not test on animals,” when in fact they merely contract other companies to do the testing. These kinds of claims are often confusing and misleading for consumers.

    A company itself may not test; it may not even commission testing on its behalf. However, testing may occur by its ingredient suppliers, and a company may purchase ingredients with a ‘don’t ask, don’t tell’ philosophy.

    As far as PETA… Although there are other ‘cruelty free’ lists promoted by individual animal groups, Leaping Bunny’s Standard is the only one that guarantees a product to be free of new animal testing. While PETA’s list contains companies that have met the Leaping Bunny Standard, it also includes others that have not gone through LB’s stringent certification process.

    In 1996, PETA joined the Coalition for Consumer Information on Cosmetics (CCIC is the North American portion of Leaping Bunny) and at that time was encouraged to persuade the companies on its own list to join the Leaping Bunny Program. However, PETA decided to continue listing companies that do not meet the Leaping Bunny Standard and subsequently left the CCIC.

    Basically, if you are a considerate consumer Victoria’s Secret is not worth your money, and the list of animal test-free companies you want to follow is Leaping Bunny.

    http://leapingbunny.org/faq.php – North America
    http://www.gocrueltyfree.org/consumer/faqs – International

  453. Kate Verticelli

    Anyone who sells beauty products in China is testing on animals, as it is currently mandated in China.

  454. Donna McLocklin Cermak

    Hi. I was looking at Tree of Life Beauty anti-aging products on Amazon. They claim to be cruelty free, but I can’t find them listed on Peta’s Bunny Free or any other Cruelty Free info site. Do you know anything about this company? Thanks!

  455. Shame on Estee Lauder! I used to seek out their products thinking they were genuinely cruelty free. Now we all know that money is their master. Their greed overrules all decency and compassion. Have they no civilized moral code??

  456. Is Perricone MD cruelty free?

  457. Yasss!! I came here specifically for Urban Decay and Too Faced ^.^ I’m proud of UD for rejecting China!

  458. What about Colour Pop? And Gerard Cosmetics? And Morphe Brushes? And Bdellium Tools?

  459. They say they are against animal testing, but, they supposedly also have stores in China.

  460. Kat Von D is cruelty free now.

  461. I think Nexxus may be cruelty free.

  462. The most ridiculous part is that China can send us their tainted goods in return. And China also sells its own people tainted food. Make any sense? Nope. Chinese gov. is sadistic.

  463. Essence is cruelty free.

  464. Lavanila does not test.

  465. lol, get this, Milla Jovovich was stating that they have not tested for many years. This is why I don’t support celebrities by watching their movies. They will also lie as they profit from being the spokespeople for them. Wouldn’t believe a thing L’oreal says.

  466. Well, thanks to China’s government not having any civilised moral code, no. I guess these companies have to do what they can to survive in these bad economic times by selling to China’s “nouveau riche,” if you will. It doesn’t excuse them, but it’s a disgusting testament as to how pervasive animal abuse is (as well as the abuse of women and children). People seem to think that “might makes right.”

  467. V/S used to be fine but now they sell in China.

  468. They claim to be cruelty free and I did not see them on the Chinese Sephora website? Yes, this can all be very confusing.

  469. Madison, to make sure if any company is TRULY cruelty free—that neither the company nor its suppliers uses animals to test at ANY stage of development—simply look on the current Leaping Bunny list. 🙂


  470. Is Coastal Scents cruelty free? I emailed them and they claim to be but I didn’t see them on your list?!

  471. Yes! If you look in their “our company” and did the section that says “about us” they say “We do not test products on animals and only support suppliers that do the same. All the products we carry are produced cruelty free and no animals are harmed. Even though some companies still test on animals, we believe that it is unnecessary, unethical and is scientifically unreliable.”

  472. Is Studio 35 Beauty at Walgreens cruelty free?

  473. Sorry I don’t know. Who is Studio 35 owned by?

  474. What about the beauty line Acure?

  475. Does anyone know the current stance on CVS branded products? Everything I’ve seen that says their CF is from 2012 or 2013 and I don’t see anything on their website… The app Cruelty Cutter shows it as CF as well. Has anyone else tried the app? Although it costs $3 it’s pretty cool because you can scan products right there in the store!

  476. I’m pretty sure they are CF! But I tried the Acure makeup wipes from Target this week and they burned my face so bad 🙁 I have super sensitive skin though!

  477. Thanks! I just purchased a couple of face cleansers and they have the leaping bunny on them but they aren’t featured on the list here? I’ve never found a makeup wipe that didn’t irritate my skin and I don’t even have overly sensitive skin :(. The cleansers are really nice though!

  478. What’s the deal with NARS being on this list? Their website says “except where required by law” and they are owned by Shisedo, who sells in China. So is NARS cruelty free or not? I’m having a really hard time finding quality cosmetics that are cruelty free, especially after a couple of my favorites went to the dark side. (suggestions welcome!)

  479. Urban decay is not cruelty free anymore

  480. Not all estee lauder is testing on animals, that company now owns aveda and stands by aveda being cruelty free!

  481. Rayna, currently Studio 35 Beauty is not Leaping Bunny certified http://www.leapingbunny.org, so if I were you I would not pay for their products. You can urge the company to join the Leaping Bunny Program by sending a letter, such as found here: http://leapingbunny.org/downloads/sampleletter.doc

    To Whom It May Concern:

    I enjoy your products and hope to continue to purchase them in the future. However, as a concerned consumer, I would like to know your policy on the use of animals in product testing. Do you currently conduct or commission any animal testing for your personal and/or household products? Do you have a written agreement with your suppliers regarding ingredient testing on animals?

    I encourage you to join the Coalition for Consumer Information on Cosmetics’ (CCIC) Leaping Bunny Program. By certifying your products with this program and licensing the Leaping Bunny Logo, you can assure myself and other concerned consumers that your products are truly free of animal testing. To find out more about the Leaping Bunny Program, go to http://www.leapingbunny.org or contact the CCIC at (888)546-CCIC.

  482. Acure may be on other lists but the company is not certified by Leaping Bunny. A hint that animals likely continue to suffer for the company’s products can be found on their website:

    “Each of our products is free from animal testing, parabens, sulfates, phthalates, synthetic fragrances, harmful preservatives and artificial colors.” http://www.acureorganics.com/aboutus.asp

    Notice how it reads “our products” ? Oftentimes, products claim to be “cruelty-free” or “not tested on animals,” but their claims may only refer to the FINISHED product. As you may be aware, the majority of animal testing occurs at the INGREDIENT level. Similarly, some companies may state, “We do not test on animals,” when in fact they merely contract other companies to do the testing. These kinds of claims are often confusing and misleading for consumers.

    To be sure your purchases are not tested upon animals at any stage of production, buy only brands that are Leaping Bunny certified. http://leapingbunny.org/

  483. Unfortunately, Aveda is using a common tactic to dissuade people from noticing that they actually continue to use animals to test their ingredients, either directly or indirectly. On their website it reads:

    “Aveda does not conduct animal testing, nor ask others to do it on its behalf, except when it is required by law.” http://www.aveda.com/cms/customer_service/faq.tmpl#faq2

    Neither the U.S. Food and Drug Administration (FDA) nor the U.S. Consumer Product Safety Commission requires animal testing for cosmetics or household products, respectively. There are sufficient existing safety data as well as in vitro alternatives to make animal testing for these products obsolete.

    Shoppers who are sincere about not contributing to animal testing, please only use brands that are Leaping Bunny certified. http://leapingbunny.org/

  484. It is wonderful that you are noticing such details, Dawn! On behalf of the millions upon millions of animals in labs around the world, thank you! <3

    As I have advised many on this page, the ONLY list shoppers can be truly sure of is Leaping Bunny, which currently certifies over 500 companies worldwide! (NARS is not one of those companies.) You can see the list, download the app, and get a wallet-size copy here: http://www.leapingbunny.org

    Some of the certified companies do have parent companies that are not certified. Leaping Bunny investigates each company and their suppliers at length and on an annual basis. Also, the list specifies them clearly…

    Why do you certify companies when their parent company remains uncertified?

    Like you, we want animal suffering to end, so we see it as part of our mission to spread our message as widely as possible. Leaping Bunny certification is dependent on a company being able to demonstrate that it meets the criteria for manufacturing cruelty free products, and corporate ownership alone does not affect eligibility. If a company’s processes and supply chain monitoring meet the strict Leaping Bunny criteria they can apply for certification.

    In a globalised cosmetics market unfortunately it is inevitable that Leaping Bunny certified companies may be taken over by larger corporations who may not be certified. We understand that this may change how some shoppers view a company’s ethical status, so we indicate clearly when a Leaping Bunny certified company has a non-certified parent company to enable shoppers to make informed choices.

  485. Hanna, until CVS’s own brand chooses to become certified by Leaping Bunny I would advise caring shoppers not to trust the claims.

    However, the chain DOES carry a number of brands that ARE safe. 🙂 For example, cosmetic and personal product brands such as: Alba Botanica, Beauty Without Cruelty, Burt’s Bees, Desert Essence, Jason, Milani, Queen Helene, ShiKai, Tom’s of Maine, Yes To, etc.

    As well as brands in the household department like: Dr. Bronner’s, Earth Friendly, Ecover, Method, Mrs. Meyer’s, Seventh Generation.

    And guess what! Leaping Bunny has a barcode scanner on their app too. And it’s FREE! You can download the app at http://leapingbunny.org.

  486. Actually, although they briefly lost their certification, Urban Decay continues to be certified by Leaping Bunny—the strictest accreditation in the world.

    Press Release:
    Urban Decay Maintains Leaping Bunny Certification

  487. I wasn’t aware of any changes in the NARS animal testing stance or of it being sold in countries that test. Let me look into this!

  488. Urban Decay is cruelty free (as of today – but that could change). They are currently Leaping Bunny certified.

  489. Chrissy – there are many brands that are not Leaping Bunny certified (maybe they don’t know about it or maybe they haven’t done it for other reasons). I trust Acure because they are in Whole Foods, which has very strict standards for beauty brands – including no animal testing.

  490. Dawn – I’m not finding where it says “required by law” on the NARS site. Can you show me? Here is their animal testing verbiage: http://www.narscosmetics.com/USA/customer-care.html#animaltesting

  491. Ashleigh Elizabeth Stone

    I’m sad that Victorias secret started selling in China. I’m also sad about Bath and Body works too. However, I’m so glad ELF and Hard Candy made the good list. They’re cruelty free and they don’t cost an arm and a leg. Plus I love hard candy, their stuff is good!

    One Question, does anyone know of any cruelty free hair products? I have some of the Big Sexy stuff, but sadly (please don’t hate me) I also have some Tresemme and Pantene that needs to be used up. Big Sexy Hair is expensive. Is there a cheaper alternative at walmart or drug stores?

  492. Personally, I think it is hypocritical to buy a product that is labeled ‘cruelty free’ whose parent company tests on animals. Truly compassionate consuming means that the product and the company that owns it doesn’t test on animals or /and use animal derived ingredients. Period.

  493. paul Mitchell!!!

  494. Hello
    I´m from Spain so excuse my grammar. Actually I am cuban but live in Spain. I love all animals more than many people that I meet but just since I live here I knew the deep horror in the cosmetic industry and others. I made a radical change and my firts step was cosmetics products.
    So I really want to know if Tarte or Too Faced, for example is or not cruelty free and Why platforms like PETA and LEAPING BUNNY not are working together with officials commitmens between both for the good of all animal against a very big world of ignorance where money is more important than the life and the big companies don’t think in nature or animals rights, in fact don’t think about us in many ways.
    So this are my questions and thoughts, thanks, gracias, merci, danke!!!!

  495. By the way someone can tell me something about SANEX (COLGATE-PALMOLIVE) and NIVEA I can not find this two brands in any list.

  496. we absolutely do not conduct animal testing with philosophy products. we are fully committed to using alternatives to animal testing to ensure the safety of our products.

  497. This is from their website

  498. Hello, I just saw the list you made, it’s pretty complete !!! I’m so happy to read in you replies in the comments that you agree we live in a globalized world. A seller at The Body Shop told me a few months ago that animal testing is banned in the European Union, and when I told her “Maybe, but why do we still see l’Oréal products in the markets in France ?”, she could’nt tell me anything more than “Animal testing are banned in France and E.U” … I wanted to slap her. Really REALLY happy to read this !!
    And a HUGE thank for the list you made about the brands which sell in China by the way ! I was wondering about UrbanDecay (‘:
    Keep spreading the word !! <3

    PS : Could you tell me if the brand "Timotei" is cruelty free ? I hesitate to buy my shampoo from this brand now … And as I don't trust websites (l'Oréal says that they stopped animal testing since 1989 … Mmmh let me laugh.), it's hard to find if they're CF or not :/. Thanks !

  499. Does anyone know if the makeup brand Essence is cruelty free?? Their website says they are but I don’t see it on this list. Btw love this website!! 🙂

  500. Hello I read about Essence and Catrice cosmetics brands owned by a german group called COSNOVA. They sell this two brands around the world including Japan and Taiwan but don’t say anything about sell in China. In the COSNOVA website there is nothing about the policy tested on animals so as I know, Idon’t know. It’s better search the cruelty free label :)!!!

  501. Arbonne is vegan-certified by the Vegan Society (and international organization). They are also gluten free and pursuing GMO free.

  502. Hi! So, I was curious about NYX since L’Oreal has now bought out the company are they still CF??

  503. Yes, as far as I know NYX continues to be cruelty free. If you hear anything to the contrary, please let me know!
    chiefbunny recently posted..DIY Cruelty Free and Vegan Cures for SunburnsMy Profile

  504. just saw benefit on the china sephora website. i’m crying inside. I’ve only tried their mascara luckly.
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  505. Hi I Baught some makeups and some products ( bessame cossmetics , penhaligons perfume , diptyque ,roger & gallet , cetaphil moisturizing cream and kiehl’s ) ???????? R they cruelty free or no ?

  506. Hi there Jen, my name is Danielle! I have one question! Is The Body Shop cruelty free? I know you’ve been asked this before, but I am a little concerned. The company says that it doesn’t operate in mainland China. But apparently they have a store in Hong Kong. I remember a representative telling me that, when asked via email. But they are PETA Bunny CF, and they cannot guarantee that their actual products are being sold in China. And they stated they do not test products on animals. Looking forward to hearing from you. What do you have to say about this?

  507. Hong Kong does not operate under the same government and therefore all products sold in Hong Kong do not have to undergo animal testing.
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  508. I believe Alba Botanicals may sell their products in China. I emailed them and was surprised to receive a response telling me to contact their distribution department. They do not even know who they sell to. So I emailed the other department but heard nothing. You said the company assured you they are cruelty free. Did they say they do not sell in China because if they do, they are not cruelty free.

  509. Alba Botanicals is Leaping Bunny certified. I would suggest you contact them But in general, I have found that customer service doesn’t always give you the best information.
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  510. Hi! What about L.A. Girl and L.A. Colors?

  511. Chiefbunny, your website is great – thank you for all those helpful infos! I am wondering about a brand called “Theorie” which is on your C.F. list. Today I bought one of their shampoos, mainly because of the Leaping Bunny logo on the bottle. At home I checked the Leaping Bunny website and was surprised that “Theorie” is not listed there. Accordingly, I e-mailed “Theorie” and asked them if they are really Leaping BUnny certified. They replied that they are cruelty-free but did not answer my question re Leaping Bunny. Now I’m confused as to whether they really are C.F. Do you have any reliable infos? Thanks a lot in advance!

  512. Update upon the comment I wrote yesterday concerning Theorie – in response to my second query, I just received this email from Theorie’s production manager:


    Thank you for your interest in Theorie products. I’m pleased to confirm our products are animal cruelty free, we have never tested our products on animals and never will! We have reached out to Leaping Bunny regarding having our manufacturing facilities certified-it is a lengthy and intricate process but we are working towards this. A small production run was produced using the Leaping Bunny logo prematurely and we have addressed this. Please continue to enjoy Theorie products with our guarantee that we do not test on animals.
    Thank you!
    Derek Howard
    Production Manager

    So they were obviously abusing the Leaping Bunny logo! I’m by no means sure we can trust their claim that they are cruelty-free. On the internets, I also found claims from unidentified people that Theorie is also PETA-certified. I have already alerted to the fact PETA that Theorie cannot be trusted. Any other ideas what I can do to warn potential customers from falling for this scam?

  513. Hi Joanne – it might be best to avoid Theorie until they get Leaping Bunny certification (you can find out by searching the shopping list on leapingbunny.org). I haven’t used the brand myself – I’m not familiar with them. Thanks for doing the research! 🙂
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  514. Jen, I was wondering if you could provide any details on Payot Paris skincare. Yours is the only list I’ve found with them as CF and PETA has nothing to say of them and their website is not informative. I am aware theirs parent company apparently tests (?), but do you know their position on
    – finished product testing
    – individual ingredient testing
    – sale in China


  515. Payot was cruelty free years ago when I reviewed it and to my knowledge there has been no change. I don’t see them on the Sephora China site. But, that’s not a 100% guarantee. When I write about a brand, I ask them very specific questions, and sometimes they change their stance over time (and of course they don’t tell me!). I would recommend writing to them and asking the following questions. Please let me know what you find out.

    1. Are the finished products tested on animals by the company, a parent company, a third party or an affiliate company?

    2. Are the products tested on animals during the production process by the company, a parent company, a third party or an affiliate company?

    3. Are any ingredients used in the products tested on animals by the company, a parent company, a third party or an affiliate company?

    4. Are any ingredients used in the products tested on animals by the company, a parent company, a third party or an affiliate company to comply with any laws and regulations?

    5. Are any ingredients used in the products tested on animals, or do they contain ingredients that have been tested on animals, by the company, an ingredient supplier, an affiliate company, or a 3rd party supplier in order to comply with laws such as TSCA, CEPA, ELINCS, EINECS, REACH, NICNAS, SCCP, etc?

    6. Are the products sold in any markets where animal testing is required by local law and regulations (China, etc)?

    7. Are the products vegetarian? (no animals killed for the products – i.e. some forms of collagen, squalane, etc.)

    8. Are the products vegan?
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  516. Hi, I have emailed you about this several months ago. Yes To has been Leaping Bunny certified for quite a while now. I am not sure why its status has not changed on your website. Thanks.

  517. Hi, Sisley Paris is not on the list – according to the statement on their website, they neither test their final products nor their ingredients on animals. Does anyone know how trustworthy this statement is? They have a vegan mask I’m interested in…

    Sisley offers its customers high quality products, security and efficiency, while respecting animals. Many years ago, and well before the implementation of European regulations concerning animal testing, Sisley decided not to test its cosmetic products on animals. In addition, we do not test our raw materials on animals.

  518. I do not see J.R. Watkins anywhere on your list. They are an amazing company that does food, beauty, and household that does no animal testing!

  519. actually eminence that you have a heart by is biodynamic, they put herbs in particular animals or parts and bury in the soil then dig up later and use as a fertilizer or composts and you feel thry belong under cruelty free???

  520. I love this list and am glad I found it, but I am not seeing one of my favorite cruelty free and vegan beauty brands on here. Athar’a Pure. I don’t know if they have been around long, but their products have helped me a ton. I shop at their website – http://www.atharapure.com and found them through Vegan Cuts on Instagram.

    Jen, you will love them!

  521. Alterna states right on their shampoo bottle that they do not test on animals. I haven’t contacted them with more questions nor do I know if they sell to China. Anyone have any info? I’ve seen Alterna at Ulta and Sephora.

  522. Do you know if Boots No.7 are cruelty free?

    Thanks 🙂

  523. I am so grateful for this site. You do so much work to keep us informed about and updated on what companies are truly cruelty free. Can you tell me if Aveeno and Arm & Hammer products are cruelty free?

  524. Unfortunately, I don’t believe Aveeno and Arm & Hammer are cruelty free.
    chiefbunny recently posted..Batty’s Bath: Products You Need in Your Life!My Profile

  525. Boots No 7 is cruelty free, but not all of the products sold by Boots are.
    chiefbunny recently posted..Batty’s Bath: Products You Need in Your Life!My Profile

  526. I’ve recently started to go completely CF and I had a question about MAC. I had a friend in hair school who works for MAC and I asked her about this (she had to ask her managers since she was unsure as well) and she said as long as the package says made in France or the US it is not tested on animals.

  527. As long as MAC is sold in China (or other countries where animal testing is mandatory), it cannot be considered cruelty free.
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  528. I read somewhere that White Rain was Cruelty=free but unsure can you verify or deny?

  529. I see that Li(m)e Crime is on this list, with a heart on its side even! Due to proven fraud and other nasty stuff the owner is guilty of, I suggest you AT LEAST take the heart away! If you want to know more about it, it’s super easy to find proof if you just google it quickly. One example: The owner claimed that their products were 100 % vegan, and then openly asked her followers if X ingredient was vegan or not (it wasn’t). The ingredient was quickly removed from the “ingredients” list. Sounds reliable right?


  530. Hello love! I really like your site and you are doing a good job educating others of this important topic. I would just love it if you changed the “Chinese brands mandatory” thing because its a biy missleading since 2014the law of mandatory testing on animals have changed and it would be great if there where a difference between brands from Hongkong and mainland China. Hong Kong have a different set of rules towards testing on animals. They are like other countries where you don’t have to test on animals.
    A d just for your information and another reason why you should differ Hong Kong brands from mainland China is that Lush have a few shops there.

    Just wanted to let you know 🙂

  531. Yes – Hong Kong is free from the mainland China gov’t restrictions!
    chiefbunny recently posted..Spring Beauty Look with Burt’s Bees and EcoToolsMy Profile

  532. Hello, I’d like to know what can we do to get our brand on this list? Besides being cruelty-free, I mean. : ) Thanks!

  533. Hi,

    What do you know about IT Cosmetics? I do not see it on your list and I thought it was cruelty free. And Korres? I thought they pulled out of China and I see on their website that they are vegan friendly? I love your website! Thanks for the great work and wonderful information!!

  534. Yes It Cosmetics and Korres are both cruelty free. I just found out that Korres was no longer in China today actually! List updated.
    chiefbunny recently posted..Chella Brow and Lash Products That Will Change Your Life!My Profile

  535. Hi is freeman beauty still cruelty free? I’m interested in purchasing a product from the Eclos line but getting mixed information from different sites as to if they are in fact cruelty free.

  536. Hi, I was wondering if you knew more about R+CO which makes more high end salon products. It says on their website that they are vegetarian, cruelty-free, gluten-free and color-safe but I couldn’t find anything about them on your website so I thought I would double check. I really enjoyed them but said I would hold off purchasing til I did more research, 🙂

  537. Sorry I’m not familiar with R+CO – but you can email them the “cruelty free questions” I have listed. I would love to hear what they say!
    chiefbunny recently posted..The Lipstick League – Cruelty Free Lip Products for SummerMy Profile

  538. The “sign up for makeup samples” shows all MAC products at the top of your blog ?

  539. What about the companies with no symbol next to it? What does that mean?

  540. Lancome, Clarins, Smashbox, Chanel, Bobbi Brown?

    In South Africa and these are my most used brands.

  541. Lancome, Clarins, Smashbox, Chanel, and Bobbi Brown are not cruelty free I’m afraid!
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  542. If there is no symbol, the brand is cruelty free, but not necessarily 100% vegan or Leaping Bunny certified.
    chiefbunny recently posted..Kat Von D Serpentina Palette Review and Tutorial!My Profile

  543. Hi Mandy – thanks for stopping by! The ads are Google ads and are targeted based on browser history. Unfortunately, I can’t pick and choose which ads show up, and they are different for everyone.
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  544. Didn’t Loreal go cruelty free in 2013?

  545. No – L’Oreal made some commitments to end their animal testing, but I don’t think they are there yet. And they are still selling in China (for the majority of their brands – not all!)
    chiefbunny recently posted..The Lipstick League – Limited Edition and Cruelty Free BeautyMy Profile

  546. You don’t have w7 on there and their website says they are cruelty free. 🙂

  547. This is the best list I’ve come across yet. But I don’t see Black Moon Cosmetics. http://www.blackmooncosmetics.com/pages/about-us. Wondering if they are truly CF

  548. Hello !

    Thanks for the list, but I think you should investigate on Urtekram’s side. They sell their products in China, unfortunately…

  549. Thank you Ludiv – do you have a link or any info on Urtekram selling in China?
    chiefbunny recently posted..Osea Anti-Aging SkincareMy Profile

  550. Thanks for the info Ludiv – I updated the list! I appreciate you letting me know!
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  551. I just heard about Thrive causemetics. They told me they are vegan and do not test on animals. Just wanted your take on them if they are being honest

  552. I haven’t reached out to Thrive, but you can ask them the cruelty free questions and see if they are able to answer: 1. Are the finished products tested on animals by the company, a parent company, a third party or an affiliate company?

    2. Are the products tested on animals during the production process by the company, a parent company, a third party or an affiliate company?

    3. Are any ingredients used in the products tested on animals by the company, a parent company, a third party or an affiliate company?

    4. Are any ingredients used in the products tested on animals by the company, a parent company, a third party or an affiliate company to comply with any laws and regulations?

    5. Are any ingredients used in the products tested on animals, or do they contain ingredients that have been tested on animals, by the company, an ingredient supplier, an affiliate company, or a 3rd party supplier in order to comply with laws such as TSCA, CEPA, ELINCS, EINECS, REACH, NICNAS, SCCP, etc?

    6. Are the products sold in any markets where animal testing is required by local law and regulations (China, etc)?

    7. Are the products vegetarian? (no animals killed for the products – i.e. some forms of collagen, squalane, etc.)

    8. Is your company certified by PETA or Leaping Bunny? (Find out how easy it is to get Leaping Bunny certified!) It’s also FREE!
    chiefbunny recently posted..Lipstick League – Do You Use Micellar Water?My Profile

  553. Beautycounter is cruelty free. Did I miss it on the list?

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