100% PURE REFUSES TO SELL IN CHINA, STAYS 100 PERCENT CRUELTY-FREE
Hooray! One of my favorite beauty brands, 100% Pure, has promised to stay out of China (a country that requires animal testing)! This makes me very happy! Here is the press release from PETA:
San Francisco — 100% Pure is staying true to its name: The all-vegan personal-care company, which has been on PETA’s list of companies that don’t test on animals since 2005, is the latest business to confirm to PETA that it will not market its products in China. The Chinese government currently requires cosmetics and personal-care companies to pay for archaic product tests on animals in order to market their products in that country. Countless rabbits, mice, and rats are poisoned, mutilated, and killed in these cruel tests, which are now banned in the EU, India, and Israel.
For refusing to put profits over principles, San Jose, Calif.-based 100% Pure will receive PETA’s Courage in Commerce Award. It joins the growing list of compassionate companies that have publicly pledged not to enter the Chinese market until the government’s requirements for cruel tests on animals are lifted. This list includes top names in beauty and personal care, such as Urban Decay, NYX, Paula’s Choice, The Body Shop, Jack Black, and Yes To Carrots. Paul Mitchell Systems, Dermalogica, Pangea Organics, and Nature’s Gate all pulled out of China in order to stay cruelty-free. The full list of the more than 1,300 companies that don’t test on animals is available on PETA’s website, where consumers can also order their own free copy of PETA’s global Cruelty-Free Shopping Guide to take with them every time they shop.
“By staying out of China, 100% Pure is living up to its reputation as a conscientious, cruelty-free company,” says PETA Senior Vice President of Laboratory Investigations Kathy Guillermo. “PETA encourages all kind consumers to support the quickly growing list of ethical companies that have pledged never to harm animals anywhere in the world.”
Not all companies are 100 percent dedicated to being cruelty-free: Mary Kay, Avon, Revlon and Estée Lauder, which were on PETA’s list of companies that don’t test on animals for decades, started paying for poisoning tests on animals in order to market their products in China.
For more information, please visit PETA.org.
I was so excited when I heard this, it’s just so great seeing the list of companies taking a stand against the Chinese testing laws keep growing 😀
YAY!!! I am so happy to hear this! It’s so great to hear when a company cares about ethics over making money. I love it!
once china has passed its legislation to stop the compulsory testing of animals, does that mean we can take their labelling at its word, finally?
This is such awesome news! I am so glad that I found this via a RT on twitter in my feed!
This is something that I am definitely going to share and pass forward because it is such a great example!!
Congratulations to ALL the companies who refuse to sell in China because of animal testing! HURRAY!!
Kudos for their integrity! Animal testing is senseless cruelty! May more companies make this conscientious choice.