• HOME
  • CRUELTY FREE RESOURCES
    • Cruelty Free Beauty Brands
    • Cruelty Free Brands at Sephora
    • Cruelty Free Questions to Ask Brands
    • News
  • About
    • About My Beauty Bunny
    • Privacy Policy & Legal
    • Facebook
    • Instagram
    • Pinterest
    • Twitter
    • YouTube

My Beauty Bunny - Cruelty Free Lifestyle Blog

  • Hair
  • Health
  • Lifestyle
  • Makeup
  • Misc
    • Budget
    • Dupes
    • Fashion
    • Giveaways
    • Leaping Bunny
    • Men
  • Nails
  • News
  • Pets
  • Skin
    • Body
    • Acne-prone
    • Combination Skin
    • Dry Skin
    • Oily Skin
    • Salons
  • Travel
  • Vegan

Stay up to date with all our latest posts!

You are here: Home / Makeup / A Cruelty Free Drugstore Mascara That Rocks!

A Cruelty Free Drugstore Mascara That Rocks!

in Makeup on 03/07/12

Affiliate Links PR Sample

Milani mascara 2012

Have I found the best cruelty free mascara? Milani is a great cruelty free alternative to animal-testers like Maybelline, Cover Girl and Rimmel. They have great products at very reasonable prices. I got a chance to try their new cruelty free mascaras and I think these are just as good if not better than the higher-priced department store brands. They are both light formulas, so you don’t feel like your eyelids are weighed down. They don’t clump and they look natural.

Milani Runway Lashes

Milani Runway Lashes

RUNWAY LASHES Instant Volume Mascara (SRP $4.99) the classic shaped, soft bristle brush gives instant volume, length & curl. The formula is long-lasting, smear-proof and does not clump. Paraben-free. Available in 1 shade (black). Only available at select Walmart stores. This one seemed slightly more dramatic and fuller than the other.

Milani Total Lash Cover Mascara

Milani Total Lash Cover

TOTAL LASH COVER MASCARA with 3 Zone Brush (SRP $4.99) provides multi-performance coverage. Split into 3 zones the brush defines, builds, and curls lashes. This long-lasting, non-clumping formula feels comfortable for all day wear. Available in 1 shade (black). Only available at select Walmart stores. This one has a 3-way brush that you can use to define, build and curl. This one curled better than the Runway Lashes did.

Milani mascara review

Milani Mascara

I would also like to point out my amazing eyebrows, courtesy of Victoria at Anastasia Beverly Hills. I stopped by after a client meeting and I really needed to get them done, so I said what the heck! $45 for an eyebrow wax might seem steep but I feel like a different person when I have great, clean brows and cheap places always fall short. They also tell you what you’ve been plucking too much (or in my case plucking and trimming), and they add brow pencil and a highlight so you walk out looking great. If you look at my brows in my default pic below, you can see that they were too rounded at that time – and too far apart. I’ve already promised Victoria I won’t trim or pluck until I see her again next month!

About Jen Mathews

Jen Mathews is the Chief Bunny and social media maestro for My Beauty Bunny. She is also the President of Top Tier Media, a digital marketing agency for beauty, fashion, health and lifestyle brands. Follow My Beauty Bunny on Instagram for more cruelty free goodness!

FOLLOW MY BEAUTY BUNNY ON SOCIAL:
       
 

SUBSCRIBE TO MY BEAUTY BUNNY

Get the latest on cruelty-free beauty with your FREE My Beauty Bunny newsletter!

« Natural Products Expo West This Weekend
Sheswai Nail Lacquers »

Comments

  1. Brooke says

    March 7, 2012 at 6:16 am

    dang that is crazy good!
    My recent post MAC Viva Glam RICKY Clear Lip Conditioner Swatches and Review – Ricky & Nicki for MAC Viva Glam 2012

  2. Alina says

    March 7, 2012 at 7:13 am

    The length the mascaras gave your lashes looks awesome! I will definitely be on the lookout for these 🙂 Thanks for sharing!
    My recent post E.L.F. Flawless Eyeshadows: Golden Goddess, Tantalizing Taupe

  3. Zelle says

    March 7, 2012 at 7:47 am

    Thanks for the information!
    My recent post The Fortunes of Ferdinand Flipper, First US comic.

  4. Bernie says

    March 7, 2012 at 7:50 am

    Hope one of my Walmarts have this…will be on the lookout!

  5. Sophie says

    March 7, 2012 at 8:01 am

    Gorgeous. Unfortunately, I don't live near a Walmart (imagine that!), so I stick to Almay and Revlon, also both cruelty-free and drugstore-priced!

  6. @bethbr00tality says

    March 7, 2012 at 9:39 am

    Are either formulas vegan?

  7. PrettyGossip.com says

    March 7, 2012 at 12:01 pm

    Thanks for the great review. I'll have to check these out. 🙂 xo
    My recent post HauteLook $75 Giftcard Giveaway!~

  8. phyrra says

    March 7, 2012 at 1:07 pm

    I'm going to have to find this mascara and try it to see if I can wear it!

  9. chiefbunny says

    March 7, 2012 at 4:15 pm

    They are veg, but I’m not sure if they are vegan or not.

  10. Polarbelle says

    March 7, 2012 at 10:23 pm

    HOLY AMAZING LASHES!!!!! I'm pretty impressed!!!

  11. Chelsie says

    March 7, 2012 at 11:07 pm

    actually, the first thing I noticed in your picture was your AMAZING brows. I am SO jealous! great review! I will have to give it a go. thanks!

  12. mybeautybunny says

    March 8, 2012 at 8:33 am

    Thanks! I never have brows this awesome. Anastasia is the place to go!

  13. shady lane says

    March 8, 2012 at 2:11 pm

    I had no idea Milani was cruelty free! this is such great news.
    My recent post Tips for Vacuum Cleaning Your Home

  14. ClaireHana says

    March 8, 2012 at 3:04 pm

    Holy bananas! Your brows DO look amazing! Now I wanna play…

  15. Tina Bowling says

    March 10, 2012 at 1:24 pm

    Holy smokes, Runway Lashes is on my list now for sure! Great brows, too 🙂
    My recent post Big News and Big Thanks

  16. Antonia O'Sullivan says

    March 11, 2012 at 3:13 am

    Revlon also does not test on animals

  17. Marie Trelstad says

    May 7, 2012 at 4:24 pm

    check out http://www.safecosmetics.org for a list of cosmetic companies who have made the promise to keep their products safe for HUMANS too!

  18. crazygemini12 says

    January 19, 2014 at 2:44 pm

    I just got Milani’s Total Lash per your recommendation and I LOVE it. Thanks, Jen!

  19. A says

    September 13, 2016 at 8:30 am

    @Sophie

    Revlon claims to be cruelty free, but their parent company isn’t. I’m sure it’s easy to be cruelty free when your parent company tests your products on animals for you so you can claim “cruelty free” status. Just thought you should know.

  20. chiefbunny says

    September 14, 2016 at 10:00 am

    Just FYI – when a parent company is NOT cruelty free, that doesn’t mean they are testing the products made by a company they own that IS cruelty free. As of 2016, Revlon is still not cruelty free though.

What is My Beauty Bunny?

My Beauty Bunny is an award-winning, top 10, cruelty free beauty, health, and lifestyle blog. We've been publishing cruelty free beauty reviews since 2009!

Top beauty blog, My Beauty Bunny, focuses on finding the best in beauty from companies who do not test on animals. We are not a vegan blog, but we do have a vegan section.

Founder & Cruelty Free Beauty Expert, Jen Mathews, is the President of social media and marketing agency, Top Tier Media. As seen in People Style Watch, Refinery 29, HuffPost Live, Shape Magazine, Fab Fit Fun, GQ, Teen Vogue and QVC. Founder of the Beauty Blog Coalition.

LOOKING FOR SOMETHING?

SUBSCRIBE TO MY BEAUTY BUNNY

Get the latest tips and reviews with your FREE My Beauty Bunny newsletter!

FOLLOW @MYBEAUTYBUNNY ON INSTAGRAM
  • Bloglovin
  • Email
  • Facebook
  • Instagram
  • Pinterest
  • RSS
  • Twitter
  • YouTube
Privacy Policy

Copyright © 2025 · MY BEAUTY BUNNY by MLL Design + Branding Studio

  • HOME ·
  • Cruelty Free Beauty Brands
  • Privacy Policy & Legal
  • News
  • About My Beauty Bunny