PROXI cruelty free toothpaste is pretty amazing. It’s got hydrogen peroxide to whiten teeth without any pain or sensitivity. It has no SLS (which some say causes acne around the mouth) or Triclosan. It’s a good cruelty free alternative to Colgate Optic White or Rembrandt Whitening toothpaste. The foaming action cleans while fluoride aids in the prevention of cavities. The Fresh Clean Mint flavor tastes great while leaving your mouth clean and breath fresh.
I also tried PROXI’s cruelty free mouthwash. PROXI Mouth Rinse uses the power of hydrogen peroxide to release oxygen for healthy whitening results. The alcohol-free formula not only removes stains caused by coffee and tea, but also kills the germs that cause bad breath. It’s great for whitening, but I can’t get past the taste. It tastes hydrogen peroxide-y like the Listerine Whitening mouthwash that my boyfriend buys (Listerine is not cruelty free BTW!). If you don’t mind the taste of those whitening mouthwashes, then you won’t mind this one either. I’m going to try to get my boyfriend to switch to Proxi since he doesn’t mind the taste!
While you’re at it, also check out PROXI’s body wash and hand soap. The packaging is clinical and boring, but the product inside is anything but. They smell wonderful and I highly recommend you give them a shot!
Hi, Jen! I really appreciate all the alternative cruelty-free items and new brands I’ve found since finding you website. It’s been a great help!
Even, I have been suffering a lot from bad breath. I tried so many toothpaste (Colgate total, pepsodent and few other). However, I’ve really got the result after trying home-made recipes and Ayurvedic toothpaste. Listerine tastes really good. Well, I will also give PROXI a go
weird, thier website says only specific products are not tested on animals. i just emailed them to find out if they are vegan friendly and noticed that:(
hi! thank you for posting this…i was on the proxi website and noticed only certain products were labelled cruelty-free, so i emailed them. this is the response i got…they replied very quickly:
Thank you for contacting PROXI products in regards to animal testing.
PROXI Personal Care products (Body Wash, Hand Soaps), Oral Care products (Toothpaste & Mouth Rinse), Dish Soap, Auto Dishwasher Detergent Pods, and Daily Shower Cleaner are not tested on animals. We also do not use animal derived ingredients in any of our products.
However, for our products mandated by the government, such as EPA registered disinfectants, animal testing is required for safety testing purposes and is conducted by a third party.
As for animal testing on our raw materials, we have forwarded your request to our Technical Department, as this is information provided by our suppliers. We strive to select cruelty-free raw materials when possible.
If we can be any further assistance with your questions, feel free to contact us. We hope you have a wonderful Memorial Day holiday weekend.
Our best,
PROXI Customer Service Team
OH NO! Thank you so much for posting this Amber! I was assured that the products were ALL cruelty free and this is completely different information than what I received! I’m guessing they mean the cleaning products are tested, but not the beauty products? Either way, I would never have reviewed them if I had known this. I am checking into this!
yeah i was interested in buying the toothpaste. i looked a the faq’s to see if they said anything about animal ingredients and saw that:( such a bummer:( i’ll post again if i receive another reply.
Thanks for the info Jen. We do have clients who are interested in learning more about cruelty free aleternatives and your blog is a great resource for this type of info.
Hello Jen , speaking of hydrogen peroxide , I’ve been searching for the past hour for cruelty free hydrogen peroxide , rubbing alcohol , ointment for minor cuts etc… and I wound up on this wonderful blog which I visit daily. I’m stuck using neosporin which I’m pretty sure isn’t CF. I was also watching this pageant show and learned that preparation H is used for cellulite. Very interesting. I’m having trouble finding and location CF brands for first aid such as mentioned above. I’ve also been researching on CF women’s menstral cycle products like pads. I found natracare but they can be expensive, is kotex a decent alternative? They are better for my budget but do not specify their CF status. With that being said , this leads me to the medicine that helps with cramps , midol , pamprin ect.. can u please update me on any info regarding the ingredients being vegan/vegetarian? These are the rough spots I’ve been stuck in and I’m having trouble keeping up with it. PLEASE HELP ! Much appreciated !
I am looking to get more Proxi toothpaste. Can I order from you?
Hi Robert – you would have to buy directly from Proxi. I don’t sell any products. Thanks!