I’m totally in LOVE with my cruelty free It Cosmetics Brow Power eyebrow pencil. I’ve tried some very expensive and well-known brands, but I’ve never found anything to match this one. It’s dual-ended with a brow brush/spoolie on one end and the brow pencil on the other. It’s got enough wax to make your brows look extremely natural. You can fill in gaps without looking like a chola.
Here’s why I’m in love:
- Goes on looking completely natural thanks to the oval tip and waxy consistency (trust me – this is a good thing)
- You can use it on ALL hair colors and types – just press harder for a darker color (great for MUAs)
- Contains ingredients to help hair growth where you need it: Biotin, Vitamins A, C & E, Saw Palmetto, Nettle Extract, Horsetail Extract, Green Tea Extract and Grapeseed Extract
- It’s waterproof and doesn’t smudge. But, it’s not hard to remove either.
- For every Brow Power pencil sold, It Cosmetics donates one to the American Cancer Society! How cool is that?
I can't find anything on the company website – are all of their products vegan, or just this one? Thanks for the review!
I’m not sure but I can ask!
This is a great company. Not only is the eyebrow pencil excellent but it's for a cause. I just love that about them. I have several products I use just about daily from IT Cosmetics.
Marcia
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I'm on my third one of these. They have some other great products too!
The American Cancer Society tests on animals. =(
They are giving the eyebrow pencil to cancer patients who have lost theirs due to chemo. I know the ACS does test, but it’s not going directly to them.
I was just thinking the exact thing. What an oxymoron.
So, I’m buying cruelty free because I don’t believe in testing on animals, but this product doesn’t test on animals but then donates to those who do? I’m confused.
Oh! Ok, makes sense now. Whew. That I’m good with 🙂